[ad_1] Sometimes in marketing, the word “traffic” has a bit of a bad rap, calling to mind images of rush-hour motorists passing billboard after billboard. With roadside billboards, the equation is fairly simple. The more traffic there is on the road, the more billboard impressions you’ll get. And hopefully, those extra impressions will …

[ad_1] Whether your business is a startup or large corporation, you need at least a few superstars who can get things done, despite all the challenges and distractions in the world today. Certainly, we’ve all heard the excuses of those who can’t or won’t perform. We’ve heard the repeated demands on our time.  Related: 16 …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » Do you have a client who has been tricky to win over? Or a potential business partner you’re feeling nervous about meeting with? If so, there’s an easy way to increase your odds — take …

[ad_1] Apple CEO Tim Cook wants the tech industry to take action against “fake news” stories that are polluting the web. “There has to be a massive campaign. We have to think through every demographic,” Cook said in a rare interview. Speaking with The Daily Telegraph newspaper, Cook also said …

[ad_1] Consumers despise annoying online marketing tactics. It takes an incredible amount of effort, creativity and money to attract visitors to your website. The last thing you want to do is annoy them to the point they leave, never to return. Going overboard with automation, suffocating them with calls-to-action and …

[ad_1] When social media first hit the scene, I thought three things: this is a waste of time, I don’t have time for it and my customers are not here. I was wrong on all three counts. Social mediums are vital to your business. They all can grow your brand …

[ad_1] As the founder of  an app development company, Josh Reeves didn’t love his startup. Despite making thousands in revenue each day and having millions of subscribers, he wasn’t happy. “I wasn’t excited to talk about it,” Reeves says. “I was happy to stay in stealth-mode, which is an easy …

[ad_1] This story appears in the November 2016 issue of Entrepreneur. Subscribe » Q: What are the best ways to research the competition? A: When it’s time to size up your opposition, consultant and author Becky Sheetz invokes the wisdom of ancient Chinese military strategist Sun Tzu: Know your enemy, …

[ad_1] On this episode of Leaders Create Leaders, Entrepreneur Network partner Gerard Adams sits down with marketer-turned-author Ryan Holiday. Holiday, who dropped out of college at the age of 19 to become an apprentice, has gone on to become the director of marketing for American Apparel, a Wall Street Journal bestselling author and editor-at-large at …

[ad_1] Q. If you’re on a tight marketing budget when or how should PR be used?—Jen Cvetkovic-Trivett A: If you have a tight marketing budget, you’ve come to the right place. PR is one of the most cost-effective marketing strategies, because the only thing it costs you is time. There …