[ad_1] Facebook Live, Instagram Live, Periscope… the world is definitely moving towards live broadcasting. It really comes as no surprise, because it’s interactive, ephemeral, and authentic. Whether you have already dipped your toes into live broadcasting or you are just evaluating this content option now, it doesn’t have to be …

[ad_1] The following is the final article in the series, “Personal Branding For A Better Life,” in which marketing expert Jim Joseph applies big brand marketing lessons to help you build a successful personal brand. We’ve come to the end of this series on personal branding. I’ve enjoyed mapping out …

[ad_1] Who is a CEO’s right hand? The VP of sales? The CFO? What about the head of HR? Related: ‘Human Resources’ Just Doesn’t Tell You What HR Really Does HR usually isn’t lumped into this “right-hand” category, and that’s a shame because HR leaders are critical to the success of …

[ad_1] As any small business owner will tell you, acquiring new customers is not easy. In order to get a prospect’s attention, you really need to think outside the box of common sense. There are many different marketing tactics, but one cold email strategy that I use is searching for something unique …

[ad_1] We’re heading into March, and you know what that means… McDonald’s Shamrock Shakes are coming back. This year, McDonald’s is going above and beyond just offering the green sugary shake, adding a new Chocolate Shamrock Shake to the menu for a limited time. It doesn’t stop there — the …

[ad_1] Given that it’s 2015 and we’re well into the digital age, I’m still surprised at the archaic nature of the the PR coverage reports I see handed out by agencies and PR teams: Typically, they include just the article, publication and monthly circulation. Related: 4 Ways to Get Publicity on …

[ad_1] A dream team of tech-powerhouse leadership is on the East Coast today, lending a bit of a helping hand to a president whose approval ratings are hurting — bad. President Obama will meet with Apple CEO Tim Cook, Twitter CEO Dick Costolo, Yahoo CEO Marissa Mayer, Facebook COO Sheryl …

[ad_1] SEO: You’ve heard about it. You know what it is (search engine optimization), at least on some level. And you’ve probably been advised at some point to pursue it as a marketing strategy. But for some reason, you haven’t yet pulled the trigger. Related: Companies Will Spend $65 Billion on SEO …

[ad_1] Hiring is hard, but hiring for startups can be even harder. As a young company with limited cash flow, hiring the wrong employee can potentially break your startup. Therefore, you have to be very careful with your decisions and do your best to hire top talent. Below you can …

[ad_1] It’s no secret that finding right financing is essential to the health of your small business. There’s plenty of capital available — lenders are sitting on a record amount of cash — but do the terms make sense for you? If you’re not in love with the business financing deals …