[ad_1] We’re all familiar with slogans like “Just Do It,” “Live Más” (Spanish for “more”) and “Because You’re Worth It.” These slogans have become synonymous with the brands they represent, so it’s natural that small business owners would associate the notion of branding only with big corporations. That couldn’t be …

[ad_1] In a world seemingly dominated by faceless online businesses with low prices, how much does your online reputation matter? If you’re a small business owner, chances are that you’re intimately familiar with the concept of reputation. Most notably, people running brick-and-mortar businesses know exactly how much each customer’s opinion …

[ad_1] Editor’s note: This Entrepreneur.com “Best Read” was originally posted March 25, 2015. What differentiates you from everybody else, and why should people choose you and your business over your competitors? These are questions you should be asking yourself on a consistent basis, and as entrepreneurs we’re always looking for ways …

[ad_1] When asked what it takes to be successful, you’ll often hear people say, “It’s all about who you know.” In my experience, it’s about a lot more than that, but knowing the right people can be a huge help. From my early mentors to those I now mentor, I’m …

[ad_1] It’s important for businesses to stay engaged on their social media accounts so they can respond quickly to negative feedback and keep customers happy. At my company, ConsumerAffairs, we have a team that monitors, engages with and posts content on our social media accounts manually. In addition, I personally …

[ad_1] Being mentioned in news is every entrepreneur’s dream but not many of us can afford huge PR budgets. For everyone who is managing public relationships in-house, here are a few tips on making your business more newsworthy. Related: 7 Ways to Stop Wasting Everyone’s Time and Get the Press Coverage …

[ad_1] Tesla announced the Model 3 at the beginning of April last year. As an electric vehicle carrying the Tesla name and having a price tag starting at $35,000, it was sure to be extremely popular. One week after pre-orders opened, more than 325,000 reservations were placed, translating to roughly $14 …

[ad_1] Anyone who has ever registered a domain name can tell you that there is no shortage of people out there willing to sell you search engine optimization services (SEO). While I fully endorse a business’s decision to work with an SEO consultant (full disclosure: I am one), there is quite …

[ad_1] This video is part of a series brought to you by Entrepreneur’s book division, Entrepreneur Press, the publisher of Jill Schiefelbein’s book Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business. In this Dynamic Communication interview, author Jill Schiefelbein chats with Alan Weiss, the author of Million Dollar …

[ad_1] This story appears in the May 2017 issue of Entrepreneur. Subscribe » Elan Zivotofsky is not your typical investor. Rather than just choose where his own firm’s money goes, he makes decisions that also influence thousands of smaller investors. That’s because he oversees investments at OurCrowd, an innovative digital …