[ad_1] With all the attention surrounding outsourcing, some might be surprised that it’s lost a bit of steam recently. According to an Information Services Group study, traditional outsourcing fell 25 percent during the last quarter of 2016, in comparison to the last quarter of 2015. Related: 5 Things Small Businesses Should Outsource This dip, …
Read More »Monthly Archives: April 2017
Why a Possum Is Messing With Your Google Local SEO…
[ad_1] According to a recent report, 53 million Americans (34 percent of the U.S. workforce) work from home as freelancers and/or home-based business owners. In the fast paced digital environment that we currently live in, why not work from home? Meeting with clients and business acquaintances at coffee shops is …
Read More »A Look at the Benefits of Money-Back Guarantees in Modern Marketing…
[ad_1] In pursuit of gaining a competitive advantage in crowded industries, many brands offer money-back guarantees. The idea is that they build trust with customers and remove any unnecessary friction from the conversion funnel. But, are these guarantees worth the trouble? Related: Entitled to a Shipping Refund? Get Help Collecting It. Understanding …
Read More »Why Building Relationships with Your Employees Is Better Than Just Managing Them…
[ad_1] The following excerpt is from Glenn Llopis’s book The Innovation Mentality. Buy it now from Amazon | Barnes & Noble The wealth created through authentic business relationships stimulates growth and innovation, advances commerce and benefits all. Relationships sustain more than momentum — they create and sustain relevancy. But these high-level relationships take time to …
Read More »15 Ways to Scale Your Business and Make More Money…
[ad_1] There are two things that every entrepreneur wishes for: more time and more money. We yearn for more time because balancing any semblance of a career with the demands of a family life, friends and other interests, becomes overwhelming. We desire more money so that we can run ads or …
Read More »Which Came First: The Time Estimate or the Time-Suck?…
[ad_1] What’s the first thing you do when you start work on a project? Some version of “create a time estimate” probably is high on your kickoff list, but that might not be necessary. In fact, it might actually set you back on a project. People don’t like hearing that estimates often …
Read More »How to Convince Investors You Can Sell…
[ad_1] Last week, I made an investment in a startup called PetPartner App that helps veterinarians and pet groomers connect with their clients across marketing multiple channels – from postcards to email to apps. The company meets a true customer need with a valuable service. But that’s not why I …
Read More »ESPN will lay off 100 on-air personalities and writers, sour…
[ad_1] ESPN plans to lay off 100 on-air personalities and writers, a source familiar with the matter told CNNMoney on Wednesday. The job cuts, including television, radio and online personalities, will be announced Wednesday, and most will take effect immediately, the source said. ESPN also plans to cut what the …
Read More »Optimizing Your Homepage With These 3 Things in Mind Will He…
[ad_1] There’s a reason the word “homepage” begins with “home.” For digital enterprises, a homepage should bring to customers’ minds many of the feelings that an actual home does: comfort, relaxation, a sense of warmth and security. Home is a place where you don’t have to think too much — you simply …
Read More »Crowdfunding Your Self-Published Book? Here Are 3 Things You…
[ad_1] Self-published authors know that you can spend months — or years — honing your writing craft, but as soon as your book goes to print, you’re no longer just a writer; you’re also an entrepreneur. Your publishing imprint is your company, and your book is your product. Related: 10 Truths About Self-Publishing …
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