[ad_1] Why do we choose one brand over another? Brand loyalty is not a mental act, but an emotional one, and brand loyal customers have an emotional relationship with the brands they’re faithful to. And like Woody Allen explained in Annie Hall, “A relationship, I think, is like a shark. …

[ad_1] Communication skills are vital to any workplace, and it should be found at all levels. A 2016 LinkedIn survey found that, according to the 291 hiring managers surveyed, communication skills are the most in-demand soft skill. When employers say communication is a necessity, they better have managers and supervisors …

[ad_1] I’m going to make a big assumption that you have a business that adds value. Entrepreneur has some great readers, so I’m trusting that you want to help people, and create products and services that change the world. One struggle for entrepreneurs is figuring out what to charge for these …

[ad_1] Alex Tew didn’t give a damn about paying his “dues.” At 21, he was about to start a three-year business management course at the University of Nottingham . . . but there was one significant problem: money. He didn’t want to be saddled with ridiculous student loan debt he would work …

[ad_1] For more than 50 years, strained US relations with Cuba have affected the way we do —  or, more to the point don’t do – business. With President Obama strengthening our diplomatic ties and hoping to lift the trade embargo entirely, the Cuba/US economic relationship will drastically change and affect …

[ad_1] Treating people the way you want to be treated is the wrong way to do business — at least if you are in sales. Now, that phrase may bring you up short. But just think about this a moment . . .  Related: 3 Sales Strategies to Help Increase Your Business …

[ad_1] Not very long ago, promoting a brand was a drastically different task from what we know today. Thanks to the internet, over 40 percent of the world’s population is logging on to a computer and using that tool to gather information. As a result, the way in which we define competition …

[ad_1] How to raise capital for business is a topic that has been written about on many platforms, and it almost always means loans! Loans! Loans! Big loans, small loans, easy loans and tough loans. Admittedly, loans are sometimes a necessary evil. Personally, I don’t like loans. And I strongly advocate …

[ad_1] It’s safe to say that this is the era of crowdfunding. Need a way to finance your big idea? There’s a crowdfunding site for that. Want to get involved with a joint venture real estate investment? You can help to crowdfund one. Crowdfunding allows people to pledge capital to …

[ad_1] Amazon.com Inc quietly shuttered a pay-per-click advertising program that allowed businesses to divert traffic from the retailer’s platform to their own websites on Tuesday, saying it would permanently discontinue the program in October. The program allowed many businesses that are not necessarily sellers on Amazon’s online marketplace to buy ad space …