[ad_1] Whether you’re looking to grow a company or build a personal brand, a strong online presence is essential. But while most people obsess over superficial things such as the number of fans on their Facebook pages, they fail to focus on what really matters: their audience’s loyalty and engagement. …
Read More »Monthly Archives: April 2017
PR Lessons for Bridge Scandal-Hit Chris Christie…
[ad_1] In truth, only a small portion of New Jersey voters found themselves caught in the epic traffic jam at the George Washington Bridge last September, but the fallout seems to threaten Gov. Chris Christie’s broader national political aspirations. Or does it? In the business world, negative press can have …
Read More »Why So Many Businesses Mess Up Employee Development…
[ad_1] Employers who want to invest in employee development through a talent mobility program need to know each employee’s strengths and weaknesses. Unfortunately, as the 2015 Talent Mobility Research Report by Lee Hecht Harrison found, only 42 percent of companies understand their employees’ unique skills and experience. When they know …
Read More »Won Funding? Why You Should Wait to Celebrate….
[ad_1] This story appears in the September 2016 issue of Entrepreneur. Subscribe » The founders of PVP Live were itching to make the announcement: They’d raised a big Series A! This was in 2015, and the company — which covers competitive video games the way ESPN covers sports — had just accepted …
Read More »How to Make a Great First Impression…
[ad_1] In this video, Entrepreneur Network partner Paul Furlong explains how to answer a question we’ve all been asked a hundred times: “What do you do?” “This is a brilliant opportunity to make a great first impression,” says Furlong. “But, I think most of us blow it, and leave money …
Read More »Why CEOs Need to Embrace Social Media (and How to Do it)…
[ad_1] Most business leaders leave money on the table by remaining invisible. They have zero social media presence and the remaining CEOs are just on LinkedIn. It’s simple: If you want to be rich, you can’t ignore potential revenue streams. If your company is on social media, then you need to …
Read More »6 Lessons Learned From Student Entrepreneurs in Utah…
[ad_1] It’s almost cliché to brag about your hometown, but mine is truly golden. I was not born in Utah, but I have spent the last 18 years getting to know the area and building my own business in the unique Utah ecosystem. Many articles have been written on Utah’s …
Read More »Before You Pivot, Make Sure You're Pitching to the Righ…
[ad_1] I know the sales process pretty well — I started my career in sales selling cellphones. No, not smartphones. I’m talking about those clunky things people used to keep in their cars. Hey, at the time, it was the highest tech thing out there. Over the years I made the …
Read More »How Do I Find a Web Designer with SEO Expertise?…
[ad_1] Website creative design, SEO and programming can involve very different skills and personalities. If you need more than one type of service, make sure you look for companies that either specialize in a specific area of expertise or companies with expertise in managing multiple in-house or external resources with …
Read More »Which is Better: an IRA or a 401K?…
[ad_1] Entrepreneur Network partner Mark Kohler is often asked about 401Ks and IRAs. Specifically, he’s asked which is better. The answer is more complex and less satisfying than you’d hope, but about what you should expect: They both have their advantages and disadvantages. For example, if you want to put …
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