[ad_1] Do you lust after products with a great-sounding name? So does marketing expert Salma Jafri. “What’s in a name?” she says in this video. “It’s a huge part of your branding.” The name of your brand will determine how someone feels about whatever you are trying to sell — …
Read More »Monthly Archives: April 2017
What's in a Name? New HR Titles Reflect These Professio…
[ad_1] HR professionals are the glue that holds a company together, but the term “human resources” doesn’t necessarily scream excitement to the everyday person. In fact, to some it feels outdated. Related: 8 Business Name Mistakes That Investors Hate to See A lot of times, employees aren’t even exactly sure what the …
Read More »The Biggest Company Name Changes (Infographic)…
[ad_1] Google wasn’t always “Google.” It once went by the name “BackRub.” Best Buy went by the name, “Sound of Music.” Related: 7 Tips for Naming (or Re-Naming) Your Company Whether the original name wasn’t a fit, was too long or simply not good enough, there are a number of reasons why a business name …
Read More »People Judge Your Brand Before They Even Know What You Sell…
[ad_1] Take a look at the two shapes below. One of them is a kiki, whereas the other is a malouma. Can you decide which is which? If you described the shape on the left as the kiki and the shape on the right as the malouma, you’re in the …
Read More »We Asked Nick Cannon to Freestyle Rap About Entrepreneurship…
[ad_1] He makes music, TV shows, runs companies and spearheads philanthropic initiatives. The only thing that Nick Cannon doesn’t seem to do is sleep. “I’ll sleep when I’m dead!” a very busy Cannon told Entrepreneur when he swung by the Entrepreneur offices to talk about his new single “Hold On” (click to listen …
Read More »5 Ways to Make Working From Home More Rewarding…
[ad_1] I’ve worked from home throughout most of my entrepreneurial journey. The perks of having this option are tremendous, but there are downsides, too. In fact, whether you work from home or in an office, entrepreneurship — while incredibly rewarding — can lose its zing from time to time. Not …
Read More »'Catpreneurs' Unite at New York's First '…
[ad_1] “Cat ladies” were warmly welcomed. Panel discussions seriously addressed cat cafes and design for cats. Catpreneurs hawked products ranging from cat caves to cat wine. Yes, you read that right: cat wine. It happened at “Cat Camp,” a celebration of all things feline this past weekend at New York’s Metropolitan Pavilion convention space. Related: 5 High-Powered …
Read More »How to Produce Juicy Content That Catches Eyeballs…
[ad_1] Reader Resource Tune in April 7 and find out how to provide stellar customer care with social media in our free webinar. Register Now » In Los Angeles, where I live, I constantly see billboards for popular YouTubers…which tells me that Google (who owns them) is investing a lot …
Read More »11 Ways to Make Money While You Sleep…
[ad_1] Do you remember in the past we were warned to be careful about being in debt because interest never stopped charging us, interest never slept, never took a day off, never took a holiday. Well the reverse is true, as well. Is your money making money while you sleep? …
Read More »The Science Behind Your Earning Potential…
[ad_1] After fracturing both knees and needing multiple leg surgeries, 22-time Ironman triathlete and businessman, Mitch Thrower, used his passion for athletics to propel his entrepreneurial journey. He created and sold Triathlete Magazine before launching events.com, a powerful software as a service (SaaS) platform with intuitive tools to take the …
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