Monthly Archives: May 2017

The Overlooked Advertising Opportunity Small Businesses Shou…

[ad_1] The potential for enormous traffic and cheap pay-per-click rates are the two forces that make YouTube an effective tool for delivering compelling video ads to a target audience, says Mike Rhodes, co-author of Ultimate Guide to Google AdWords. And yet, the medium is “massively” underutilized, he says. The format is “incredibly cheap” and therefore useful for small-business …

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