[ad_1] Leave it to a dating app to demonstrate the instant success a creative social media marketing approach can bring to a new business. Tinder — the location-based dating service that facilitates matchups between interested parties — used a tactic best described as word-of-mouth advertising in a digital format To …

[ad_1] What makes a brand strong in 2017? If you’re thinking top-notch social media strategy and cutting-edge product development you’re not wrong — but you’re still overlooking a critical component: customer service. Related: The Difference Between Customer Service and Customer Experience Customer service doesn’t always generate the same media buzz as …

[ad_1] This story appears in the March 2017 issue of Entrepreneur. Subscribe » Do you agonize over your LinkedIn picture? Do you dread the moment someone asks for a professional photo? There’s good reason: That picture really does matter. A study published in the journal Psychological Science found that different …

How to Use Content and Social to Promote Your Small Business   In the United States, the small business sector represents a significant part of the nation’s economic growth, with an estimated 28 million registered businesses earning 54 percent of annual sales in America. Small business accounts for 55 percent of all jobs and, on …

[ad_1] Katy Lynch is a serial entrepreneur and tech powerhouse, soon launching what she and her husband, Craig Ulliott, call their “legacy company,” a disruptive concept in education and technology. Lynch has learned throughout her career that you always have to pick yourself up after being knocked down. Having values such …

[ad_1] They use “make vs. buy” decisions like this to teach business decisions and analysis in business school because there are almost always multiple options and no clear choice. Companies bigger than yours use outside SEO sometimes, and companies much smaller use internal SEO. In my company, Palo Alto Software …

[ad_1] Business & Burgers co-hosts Scott Duffy and Alan Taylor are back at Muldoon’s Dublin Pub with Jason and Sarah Kenworthy, founders of Pink Helmet Posse, one of the fastest growing action sports companies in America. This husband-and-wife team set out to create better skateboarding gear for their three daughters …

[ad_1] Amazon’s massive internet outage in late March was a reminder that any company offering a public cloud service, however big or small, needs a plan for incident response. Outages are a fact of life; what matters is how you respond when they occur. Having processes in place is essential, …

[ad_1] Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » The ability to manage your emotions and remain calm under pressure has a direct link to your performance. TalentSmart has conducted research with more than a million people, …

[ad_1] Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » The startup world, with its penchant for outlandish perks, overblown valuations, inscrutable jargon and big egos talking about disrupting industries and changing the world, is ripe for satire. …