Yearly Archives: 2017

The 5 Factors That Make Customer-Referral Programs Fail…

[ad_1] Nielsen data suggests that “Ninety-two percent of consumers trust referrals from people they know.” Combine that fact with the way startup-world unicorns Uber, Airbnb and others have used incentivized referrals to drive their viral growth, and it’s easy to see why businesses are adopting customer referral programs in larger and …

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