[ad_1] Oh, sweet Dove, we really think you should know better. However well-intentioned this new installment of its “Real Beauty” campaign is, which introduces six limited-edition soap bottles that are meant to mirror different body shapes, the Dove team really should have anticipated the reaction it would cause. That reaction, of course, …

[ad_1] Democratic Senators want federal authorities to investigate whether President Trump’s special adviser, Carl Icahn, violated trading laws. The lawmakers sent a letter on Tuesday to the SEC and two other regulators pointing to “troubling” evidence, including “massive” profits Icahn reportedly reaped in the market for renewable fuel credits. “Publicly …

[ad_1] You work hard to attract visitors and prospects to your website and product listings. But if those people leave without buying — or without at least signing up to receive email updates from you — they may not come back. Related: 3 Ways to Optimize Your Startup’s Content Marketing You can still retarget …

[ad_1] Leave it to a dating app to demonstrate the instant success a creative social media marketing approach can bring to a new business. Tinder — the location-based dating service that facilitates matchups between interested parties — used a tactic best described as word-of-mouth advertising in a digital format To …

[ad_1] What makes a brand strong in 2017? If you’re thinking top-notch social media strategy and cutting-edge product development you’re not wrong — but you’re still overlooking a critical component: customer service. Related: The Difference Between Customer Service and Customer Experience Customer service doesn’t always generate the same media buzz as …

[ad_1] This story appears in the March 2017 issue of Entrepreneur. Subscribe » Do you agonize over your LinkedIn picture? Do you dread the moment someone asks for a professional photo? There’s good reason: That picture really does matter. A study published in the journal Psychological Science found that different …

How to Use Content and Social to Promote Your Small Business   In the United States, the small business sector represents a significant part of the nation’s economic growth, with an estimated 28 million registered businesses earning 54 percent of annual sales in America. Small business accounts for 55 percent of all jobs and, on …

[ad_1] Katy Lynch is a serial entrepreneur and tech powerhouse, soon launching what she and her husband, Craig Ulliott, call their “legacy company,” a disruptive concept in education and technology. Lynch has learned throughout her career that you always have to pick yourself up after being knocked down. Having values such …

[ad_1] They use “make vs. buy” decisions like this to teach business decisions and analysis in business school because there are almost always multiple options and no clear choice. Companies bigger than yours use outside SEO sometimes, and companies much smaller use internal SEO. In my company, Palo Alto Software …

[ad_1] Business & Burgers co-hosts Scott Duffy and Alan Taylor are back at Muldoon’s Dublin Pub with Jason and Sarah Kenworthy, founders of Pink Helmet Posse, one of the fastest growing action sports companies in America. This husband-and-wife team set out to create better skateboarding gear for their three daughters …