[ad_1] Consumer health, the proliferation of products and services at the intersection of the medical sector and the consumer sector, holds astronomical promise. Fitness trackers. Dietary apps. Home blood pressure monitors. Telemedicine. You’d think that, in 2016, this constellation of offerings would have exploded, in a Big Bang of commerce …
Read More »Yearly Archives: 2017
How To Make Money In Trendy Businesses-And Survive When The Trend Ends…
[ad_1] This story appears in the December 2016 issue of Entrepreneur. Subscribe » Nate Martin’s timing was perfect. “Escape rooms” were having an international moment — starting with one business in Kyoto, Japan, in 2007, and then rapidly expanding across Asia and Europe. They’re like an interactive puzzle: People pay …
Read More »When You Fix Problems With Mid-Level Managers You Fix Everything…
[ad_1] There’s a bad relationship trickle-down effect happening between leaders in companies. A study by Vanderbilt University published in January 2015 found that when mid-level managers don’t have a good working relationship with their boss, the effects are felt down the line from senior leaders to front line employees. The effect of this …
Read More »To Protect Their Vision, These Founders Turned Down a 6-Figure Opportunity…
[ad_1] This story appears in the June 2016 issue of Startups. Subscribe » Brothers and lifelong inventors Brett and Sven Newman didn’t want to aggressively grow their product design firm just for growth’s sake. Nor did they want their firm to get acquired. Instead, the pair grew Daylight Design carefully, …
Read More »8 Mindset Shifts to Build Your Business on the Side…
[ad_1] Not everyone is capable of building a business on the side because, let’s be honest — it’s so damn hard. People fail at building a business when they’re working on it full time, so imagine how difficult it is when you’re doing it on the side. But still, some people …
Read More »How a Transparent Communication Style Helped This Podcaster Build a Multi-Million Dollar Business…
[ad_1] This video is part of a series brought to you by Entrepreneur’s book division, Entrepreneur Press, the publisher of Jill Schiefelbein’s book Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business. In this Dynamic Communication interview, author Jill Schiefelbein chats with John Lee Dumas, host of the famous …
Read More »Elite colleges can enroll more low-income students…
[ad_1] America’s top colleges are filled with rich kids. The class divide is deeper than you might have thought. Ivy League colleges, for example, have more students from the top 1% of income than the bottom half. Meanwhile, tens of thousands of low-income students would qualify to enroll in an …
Read More »6 Ways to Understand SEO Impacts Sooner…
[ad_1] SEO is a great marketing tool for an entrepreneur. It is scalable when you don’t have a big budget — you don’t have to pay for every click as you have to in paid marketing programs. It also has a great brand impact. Users often ascribe leadership status to …
Read More »4 Tactics to Steal From Startups That Find the Best Talent…
[ad_1] All startups are in a precarious situation when it comes to hiring top talent. Often, they have neither the reputation nor the capital to attract experienced and respected professionals. Yet for startups, hiring good people is critical. Why? There’s little room for flubs when it comes to personnel. Your …
Read More »Here's How to Crush It With YouTube Influencers…
[ad_1] It’s no secret most traditional online marketing tactics just don’t work anymore. Google’s Display Benchmarks Tool shows the average click-through rate of standard display ads clock in at 0.06 percent, and 47 percent of consumers employ ad blocking technology, as noted by the Reuters Institute. These trends pose significant challenges …
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