Yearly Archives: 2017

Navigating the Challenges of the Consumer Health Universe…

[ad_1] Consumer health, the proliferation of products and services at the intersection of the medical sector and the consumer sector, holds astronomical promise. Fitness trackers. Dietary apps. Home blood pressure monitors. Telemedicine. You’d think that, in 2016, this constellation of offerings would have exploded, in a Big Bang of commerce …

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How To Make Money In Trendy Businesses-And Survive When The Trend Ends…

[ad_1] This story appears in the December 2016 issue of Entrepreneur. Subscribe » Nate Martin’s timing was perfect. “Escape rooms” were having an international moment — starting with one business in Kyoto, Japan, in 2007, and then rapidly expanding across Asia and Europe. They’re like an interactive puzzle: People pay …

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When You Fix Problems With Mid-Level Managers You Fix Everything…

[ad_1] There’s a bad relationship trickle-down effect happening between leaders in companies. A study by Vanderbilt University published in January 2015 found that when mid-level managers don’t have a good working relationship with their boss, the effects are felt down the line from senior leaders to front line employees. The effect of this …

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How a Transparent Communication Style Helped This Podcaster Build a Multi-Million Dollar Business…

[ad_1] This video is part of a series brought to you by Entrepreneur’s book division, Entrepreneur Press, the publisher of Jill Schiefelbein’s book Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business. In this Dynamic Communication interview, author Jill Schiefelbein chats with John Lee Dumas, host of the famous …

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Here's How to Crush It With YouTube Influencers…

[ad_1] It’s no secret most traditional online marketing tactics just don’t work anymore. Google’s Display Benchmarks Tool shows the average click-through rate of standard display ads clock in at 0.06 percent, and 47 percent of consumers employ ad blocking technology, as noted by the Reuters Institute. These trends pose significant challenges …

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