[ad_1] Smart brands know that customers are the lifeblood of their business. Customers, in fact, are the core reason you can open up shop (whether that means online or brick and mortar) every day and generate a  profit. Related: 3 Ways to Increase Customer Loyalty But while convincing first-time customers to …

[ad_1] Living on a fixed income poses a significant challenge for many retirees. Unless you’re willing to work part-time in retirement, once you leave your career behind, your options for generating extra cash will be limited at best. That’s why it’s critical to stretch your existing budget to the greatest …

[ad_1] Facebook is the unrivaled king of social media advertising. How could it not be? In terms of features, insights and targeting, it is unparalleled in the online world, making it the ideal platform to advertise your brand’s products and services. However, its greatness comes at a cost. For the average …

[ad_1] Entrepreneur Network partner Greg Rollett is often asked whether it’s important to create a personal brand for your business. His answer? Only if you want to get paid. Look at the difference between Tony Robbins and other life coaches. Robbins runs a billion-dollar company, while other coaches struggle to …

[ad_1] What does the first day at a new job look like for a remote employee? Work attire: likely comfy clothes. Start time: flexible, perhaps with a “welcome to the team” conference call at 9 a.m. First assignment: Start getting familiar with new-hire training tools. There’s not a lot of oversight …

[ad_1] The other day I read an interesting book called Entrepreneurial DNA, by Joe Abraham, the founder of BOSI Global, an operating partner to venture-backed and owner-operated companies. The book is based on Joe’s study of over 1,000 entrepreneurs. The research confirmed the discovery that all entrepreneurs are not all …

[ad_1] I freely admit it. I fake being a social butterfly. People think I’m extroverted because I attend dozens of networking events and conferences every year, seemingly at ease working a crowd. However, these events can be anxiety-inducing for me. I wouldn’t say I’m an introvert exactly; I’m more of an ambivert. …

[ad_1] Social media is crucial to the success of any company’s digital marketing strategy. Despite this, brands of all kinds and sizes are not using this tool to its full potential. Although the number of “follows”, “likes” and “shares” is still important, the credibility of a brand is distinguished by …

[ad_1] The English language is old. Like, really old. It’s old enough that its speakers use a good many idiomatic sayings that were thought up decades or even centuries ago, and that use words people don’t really say much anymore. That can turn into a problem when those out-of-date words …

[ad_1] Changes in the way search engines display advertisements and natural search results may be on the horizon. For business owners, that means the effectiveness of the ads they pay for to drive click-throughs might also be about to change. This week, the FTC issued a warning letter to Google, …