[ad_1] Back in the day, when our conversion optimization agency focused on athletic and outdoor brands, business owners would frequently come to us with an urgent request. “We love the work you’re doing,” they’d say, “but we want you to make ours look just like Nike’s!” Since brand differentiation is one …

[ad_1] When you write up your first business plan or even start thinking about building a business, you’ll spend a lot of time setting prices for your products or services. It’s critical to value your products fairly, but in a way that allows you to break a significant profit. Related: Your …

[ad_1] Barstool Sports is a blog I’ve been reading for the past 10 years. Founded in Boston by Dave Portnoy, a.k.a. “El Presidente,” it’s since grown into one of the most popular blogs out there, mixing just the right combination of sports and satire. Related: Why You Should Quit While You’re …

[ad_1] Hollywood will be getting a new chief lobbyist in Washington. Former Democratic Senator Chris Dodd, who has been chairman and CEO of the Motion Picture Association of America for the past six years, will step down by the end of the year, the MPAA said Friday. The MPAA is …

[ad_1] Over the course of running your business from day to day, I’d imagine that examining the merits of your company’s business-entity structure rarely makes it to the top of your to-do list. And yet, the truth is your business’ legal structure can weigh pretty heavily on your financial future. It can affect …

[ad_1] Why do we choose one brand over another? Brand loyalty is not a mental act, but an emotional one, and brand loyal customers have an emotional relationship with the brands they’re faithful to. And like Woody Allen explained in Annie Hall, “A relationship, I think, is like a shark. …

[ad_1] Communication skills are vital to any workplace, and it should be found at all levels. A 2016 LinkedIn survey found that, according to the 291 hiring managers surveyed, communication skills are the most in-demand soft skill. When employers say communication is a necessity, they better have managers and supervisors …

[ad_1] I’m going to make a big assumption that you have a business that adds value. Entrepreneur has some great readers, so I’m trusting that you want to help people, and create products and services that change the world. One struggle for entrepreneurs is figuring out what to charge for these …

[ad_1] Alex Tew didn’t give a damn about paying his “dues.” At 21, he was about to start a three-year business management course at the University of Nottingham . . . but there was one significant problem: money. He didn’t want to be saddled with ridiculous student loan debt he would work …

[ad_1] For more than 50 years, strained US relations with Cuba have affected the way we do —  or, more to the point don’t do – business. With President Obama strengthening our diplomatic ties and hoping to lift the trade embargo entirely, the Cuba/US economic relationship will drastically change and affect …