[ad_1] Most businesses focus on either profit or popularity when using social media marketing. Either they are focused on getting lots of followers and tons of engagements, or they are knee-deep in direct response data, split testing and data mining to achieve more sales. But just as Reese’s Peanut Butter Cups …

[ad_1] The following excerpt is from Jill Schiefelbein’s book Dynamic Communication. Buy it now from Amazon | Barnes & Noble | IndieBound I don’t know a single person, even a seasoned professional speaker, who doesn’t get at least a few nervous butterflies before they speak. But I’m also aware there’s a big difference between a few …

[ad_1] Sales cures all. We’ve all heard this before. It means that if you can hire a great sales staff, you’ll be ahead of the game. The phrase, however, never really had meaning for me until I almost lost my business. Flash back to the first year of JAKT (my …

[ad_1] If the closure of the popular Google Reader service has taught us anything, it’s that no program is safe from the search giant’s chopping block. The next one expected to make an untimely exit is the popular Google Adwords External Keyword Research Tool. The free Adwords tool has commonly …

[ad_1] What if there was an analysis tool that helped to shine a spotlight on all the critical aspects of a company’s situation so that an intelligent, focused direct mail program can be developed? There is: It’s called SWOT Analysis. By performing a SWOT analysis of your business and marketing …

[ad_1] Today’s small business owner is bombarded with communication focused on planning for the bad surprises — plans they need to make, money they need to spend and advisory services they need to hire. To prepare for these unforeseen circumstances, they’ve likely taken out fire insurance, secured workers comp insurance and hired a …

[ad_1] Angry customers who gave smart credit card company Plastc $9 million in pre-orders and then abruptly shut down are hoping to sue the company. Venture capital investors had also sunk a reported $4.3 million into the fintech startup. Plastc promised its card device could store information from up to 20 other …

[ad_1] When I meet with different business owners, entrepreneurs and marketing executives, I am consistently asked a similar question. “Jason, how can I can generate the most leads at the lowest price point?” There is nothing more frustrating for a business than spending money on a marketing campaign and not …

[ad_1] Economist Richard Cantillon is credited with having coined the word “entrepreneur,” which literally means “bearer of risk.” And that makes sense: A risk-averse entrepreneur is as much of an absurdity as a tightrope walker who’s afraid of heights. In fact, entrepreneurs actually thrive on uncertainty. They have to be …

[ad_1] PeopleFoundry’s mission is to fix the recruitment process. Founder and CEO Michelle Joseph knows that understanding why things happen can help make a company become successful. Joseph knows that plans can change, and when you come to the table with one idea you could leave with a different one. What’s one strategy …