[ad_1] Earned media coverage — a mention in a hard news story or editorial — is the golden goose of marketing for business owners. According to data from BusinessWire, consumers still trust news coverage more than advertising. In general, people are more likely to zero in on products and services making a difference …

[ad_1] In this video, Entrepreneur Network partner Brian Tracy discusses the three most important aspects of a great salesperson, starting with the first and most important trait: focus. Can you focus on what you want and actively take steps to achieve your goals? Or, are you more passive, waiting for …

[ad_1] The idea of quality content has been around since 2011 when Google’s Panda Update first hit and sites with bad content were sent to the basement of search engine results. Since then, content providers have had to be on their toes to ensure that everything they create and post is high …

[ad_1] Like it or not, for many entrepreneurs invoicing comes with the territory of being an entrepreneur. When I first ventured out on my own in the world of public relations, I had tunnel vision of sorts. I naively thought all I would have to worry about is doing PR. …

[ad_1] The following excerpt is from Entrepreneur’s book Finance Your Business. Buy it now from Amazon | Barnes & Noble | iTunes Although we’ve all heard of wildly successful crowdfunding campaigns, the truth is that the majority of crowdfunding campaigns fail. The leading reward-based crowdfunding site, Kickstarter, has a 35.85 percent success rate as of July …

[ad_1] You have probably heard it everywhere: video marketing is the future — and the present. Hubspot claims that “video content in no longer an option, it’s a necessary component of any successful marketing strategy.” Here’s the lowdown on video marketing: So even if you’re not a big believer of video as the …

[ad_1] Entrepreneur’s Best of the Best list celebrates the franchises that ranked at the top of their industry categories in the Franchise 500. Some are fast-climbing newcomers, while others are older brands that have risen steadily up the ranks. Related: 172 New Franchise Companies Hoping to be the Next Big Thing In this …

[ad_1] The following excerpt is from Entrepreneur’s book Finance Your Business. Buy it now from Amazon | Barnes & Noble | iTunes Venture capital (VC) firms are often regarded as the holy grail of startup financiers. But what do venture capitalists want? For entrepreneurs in search of funding, this is the perennial question. In 2015, the …

[ad_1] On this episode, Entrepreneur Network partner Venturer spotlights founder and CEO of Jurni Inc. Edreece Arghandiwal, who tells his story of weighing traditional Afghan views on work and entrepreneurship, and how deaths in his family pushed him to pursue his passion. His uncle, aunt and grandmother all died within the …

[ad_1] Being an entrepreneur is hard. Not only are you taking risks to build your business, but sometimes you may also be sacrificing your social life. Deciding on what you need to do to grow your business and how to manage other things in your life, which may include another …