[ad_1] This story appears in the May 2017 issue of Entrepreneur. Subscribe » Seated in the middle of a glitzy conference hall, sporting a ponytail, a purple paisley shirt and the air of a magician, Kyle Donovan pitches his invention, an integrated plastic plate and cup, to a member of the …

[ad_1] Apple has found its groove again. The iPhone maker’s stock hit $133.82 in early trading Monday, putting Apple less than $1 away from its intraday trading high of $134.54, reached in April 2015. Apple’s stock ended the day at $133.29, beating its previous record closing price of $133, set …

[ad_1] Social media ads are the norm for entrepreneurs both as consumers and business owners, so it’s a safe guess that most entrepreneurs realize the power and reach of Facebook’s targeting capabilities.   Maybe you’ve tried Facebook advertising but it wasn’t as effective as you hoped, or maybe you’re a believer who …

[ad_1] The SEO industry is in a constant state of flux depending on Google’s algorithms, but that doesn’t mean that you need to revamp your entire strategy every time a new update rolls out. Instead, use the following five strategies to implement a simplified SEO program that’ll stand the test …

[ad_1] Editor’s Note: In the new podcast Masters of Scale, LinkedIn co-founder and Greylock Partner Reid Hoffman explores his philosophy on how to scale a business — and starting May 3, at Entrepreneur.com, entrepreneurs are responding with their own ideas and experiences.   He’s been called the “Oracle of Silicon …

[ad_1] Starting your own business is like jumping on an emotional rollercoaster with the highest of highs and lowest of lows — all the while, wondering if the ride will come to a screeching halt. Anyone can start a business but it’s infinitely harder to grow and sustain it. When …

[ad_1] Every year, more and more people begin to support the legalization of marijuana. We’re seeing changes all across the country, as more than half of American states now allow medical marijuana. Four states voted in November to legalize recreational use. Here’s an even more startling set of numbers: According …

[ad_1] If you know anything about modern day marketing, then you know social media is critical. This is the first time in history that people have been instantly connected all over the world, able to communicate in a moment over different mediums. If you have an audience, social media can …

[ad_1] Everyone knows content is king — it’s what draws customers in and keeps them invested in your brand or company. You know that your audience can tell the difference between quality content and substandard work, but you also know you can’t spend days or even hours on a single …

[ad_1] Most startup disasters are caused by a failure to connect with the customer. The commonly acknowledged startup killers — premature scaling, running out of capital and a lack of market interest — all have a root in broken sales strategy. Here are four secrets entrepreneurs can use to nail their messaging, …