[ad_1] It’s long been said in business circles that customer loyalty is too dependent on the fidelity you show in the quality of your product. While most of us agree that this is true, the question becomes; what about those who have no goods to sell? What fidelity is used to join …
Read More »Yearly Archives: 2017
4 Things You Didn't Think You Would Need When You Scale…
[ad_1] In our experience, most small organizations want to grow. If you have a business model that is scalable, and you are successful, you are going to face challenges. Think about it. The needs of a business with $500,000 in revenue and four employees are very different from those of …
Read More »Dig Your Well Before You're Thirsty…
[ad_1] Wells are dug because people need water. If you don’t dig a well, you might find yourself without water. When it comes to business, the same truth holds. Russell Brunson — my man out in Boise, Idaho and creator of Clickfunnels — knows this truth. He has quoted the book …
Read More »What One CEO Learned From His Old Coach, Tom Izzo…
[ad_1] 37-year-old Mat Ishbia is CEO of United Wholesale Mortgage (UWM), and while that may sound impressive enough, he also played basketball at Michigan State University for three years and went to three Final Fours. Now, Ishbia’s years of dedication to basketball have helped him lead his billion-dollar mortgage company. Time …
Read More »Social Media Marketing Strategies With Chatbots…
[ad_1] Marketers cannot do their jobs without facing the now widespread world of social media. Its worldwide prominence means it operates according to a strategy and mix of its own, rather than just a small chapter of the more generalized marketing mix. But, social media is not the only marketing …
Read More »4 Tips for Creating a Strong Franchise Infrastructure…
[ad_1] The following excerpt is from Rick Grossmann’s book Franchise Bible. Buy it now from Amazon | Barnes & Noble | IndieBound Following are some tips and strategies you can apply to build a thriving franchise organization and community. Related: What Franchisors Need to Know When Drafting Their Franchise Agreements Company infrastructure As a would-be franchisor, you …
Read More »Simple Tips for Writing Emails That Get Read…
[ad_1] If you’ve spent an afternoon (or 20) trawling through the muddy depths of a corporate inbox, you may be surprised to learn the original purpose of email was to build relationships, specifically within academia. Professors used early email to connect with colleagues, share data and collaborate more effectively. …
Read More »Why You 'Get What You Pay For' in SEO…
[ad_1] “You get what you pay for” is an adage most of us are familiar with, though its practical usage varies. For most consumer products, there is some degree of correlation between price and quality, but of course exceptions exist to every rule: There are cheap products that work perfectly …
Read More »The 7 Risks of 401(k) Business Financing…
[ad_1] The following excerpt is from Entrepreneur’s book Finance Your Business. Buy it now from Amazon | Barnes & Noble | iTunes Make no mistake: Borrowing from your 401(k) is rarely a good idea when it comes to financing your business. Still, it can be and has been done. First, the pros: the possibility that 401(k)s …
Read More »Landing Financing Without Taking on Debt or Giving Away Equi…
[ad_1] The following excerpt is from Entrepreneur’s book Finance Your Business. Buy it now from Amazon | Barnes & Noble | iTunes Serial entrepreneur Aamer Sarfraz knows that raising money to launch or grow your business is painful, and says he’s invented a better way. Sarfraz aims to bring royalty financing to entrepreneurs. Instead of compensating …
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