[ad_1] A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes. …

[ad_1] When you write as much as I do you get barraged with people who want to partner with you. Most are hucksters who see that you have a capability that they lack and see the sales potential for it, although they don’t have any customers per se. Others think I have money …

[ad_1] Starting a business is no easy feat. Many entrepreneurs are experts in the products and services they offer, but running a company requires a wide range of duties. This can include topics well beyond their expertise, such as making key decisions about securing business financing. To better understand how entrepreneurs …

[ad_1] Self-funding, or bootstrapping a startup company, means different things to different people. To the Silicon Valley serial entrepreneur who just sold his company to Google for $100 million, bootstrapping is just writing yourself a big check. To the newer entrepreneur who is lucky enough to have some personal assets, …

[ad_1] My transition from employee to business owner has turned out very well, but the path wasn’t always so clear. While working toward my law degree, I clocked time as a legal intern. I quickly discerned I wasn’t quite cut out for the 9-to-5 lifestyle. It meant getting up early, rushing my prayers and …

[ad_1] Securing funding for a startup business is undeniably tricky, but alternative methods give today’s entrepreneurs more options than ever before. Most businesses haven’t really kept pace with the new options. Let’s bust some of those antiquated roadblocks and look at the reality of new options. 1. Startups are too risky. …

[ad_1] Citing strong economic progress, the Federal Reserve’s decision to raise rates for the second time since the financial crisis of 2008 has business owners asking when they’ll see banks tack the increase onto capital costs. Announcing the rise at a press conference, Fed Chair Janet L. Yellen told reporters, …

[ad_1] You have busted your hump to get your product concept fleshed out and gained customer feedback about the importance of your solution. Maybe you even have a prototype and have been engaging with customers in trials. It could even be that you have started to generate initial revenue. Under …

[ad_1] Raising venture funding is never easy, but it would seem that the industry as a whole is trending in a positive if more measured direction. While there has been a slight increase in the amount of money that was invested in the first three months of 2017 compared to …

[ad_1] Rebranding — where a business chooses a new name, symbol or design in order to develop a new identity — is one of the most difficult and uncertain business decisions entrepreneurs face. In addition to overcoming the loyalty and nostalgia of your founders, the name and brand modification you make could potentially destroy …