[ad_1] This promotional article is part of a business partnership between Entrepreneur and Variety. Variety hosts a unique one-day summit dedicated to the business and shared ideas between advertisers, studio and TV content partners, digital media brands and next-generation technology leaders. Hear from top CMOs, advertising agencies, brand marketers, advertisers …

[ad_1] Forget about the bride and groom: It’s all about the wedding guests these days. The average cost of a wedding climbed to a record high of $35,329 last year, according to The Knot’s 2016 Real Weddings study. That’s up 8% from the 2015 average. Meanwhile, the number of guests …

[ad_1] The cannabis industry has yet to find its way in marketing, which isn’t altogether that surprising as the industry is new. The potential lucrative market makes it, and everyone involved in it, a bit frenzied and unfocused. Of course, this no traditional industry. It’s owned and run by entrepreneurs. …

[ad_1] Over $500 billion is spent on advertising each year. The average American is exposed to an estimated 3,000 ads per day. Fifteen minutes out of every hour of television programming is devoted to commercials. Branding: 2 Key Lessons in Brand Building That’s a lot of marketing. And a lot of marketers. With …

[ad_1] Awarding higher pay and bonuses to top performers seems like the straightforward way to incentivize and retain great employees. The most popular format being performance-based bonuses, which keep base pay manageable and provide incentives for better performance. However, research shows us that this may not be as simple as …

[ad_1] This story appears in the October 2016 issue of Startups. Subscribe » When Jon S. Crowe invited his son, Jon P. Crowe, to take a road trip from their home in Omaha, Neb., to Whitewater, Wis., neither of them had ever, for a second, thought about working together. The …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » I wish I didn’t, but I see lots of mistakes that people make when they are networking. How they network is based on flawed information that they somehow learned from other people, misinformation or …

[ad_1] The 4 P’s of marketing: Can you name them? If you can’t, get to know them. They’re product, placement, price and promotion. And you’ve probably already spent a lot of time on the first three. Related: 6 Ways to Bootstrap the PR Your Startup Needs But Can’t Afford Now, however, it’s time …

[ad_1] The architect behind Google Glass and the founder of the company’s semi-secret research outlet, Google X, is now joining Amazon in an uncommon move that illuminates the mounting significance of optics in tomorrow’s tech. Babak Parviz, who is also the co-founder of Google’s smart contact lens program, announced the …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » “This whole internet thing doesn’t appear to be going away anytime soon,” said a Cisco report from 2013 which was looking at growth trends in global traffic. According to that edition of the Cisco …