Yearly Archives: 2017

As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation…

[ad_1] Snapchat, maker of a free mobile app that lets users send videos and messages that disappear in seconds, is struggling to gain traction with advertisers, fuelling investor concern that its $16 billion valuation isn’t justified by a business that hasn’t yet shown it has a steady source of income. …

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6 Reasons Why Attracting the Right Online Traffic Is Your Top Priority…

[ad_1] Sometimes in marketing, the word “traffic” has a bit of a bad rap, calling to mind images of rush-hour motorists passing billboard after billboard. With roadside billboards, the equation is fairly simple. The more traffic there is on the road, the more billboard impressions you’ll get. And hopefully, those extra impressions will …

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