[ad_1] Many entrepreneurs make one of two fatal mistakes early in their company’s history: Either they believe their product can stand on its own without a formal marketing strategy, or they spend far too much of their fragile budget on an expensive marketing campaign that delivers only modest returns. Related: How to Design a …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » The following excerpt is from Glenn Llopis’s book The Innovation Mentality. Buy it now from Amazon | Barnes & Noble  To help your business prosper and grow during the Cultural Demographic Shift (CDS) we’re currently in, you can’t …

[ad_1] This story appears in the October 2016 issue of Entrepreneur. Subscribe » For many people, franchising’s appeal lies in the ability to tread a tested path to business ownership that tens, hundreds or even thousands of others have traveled before. But what if you’re more of the trailblazing type? There …

[ad_1] In a sign of the continuing shift in attitudes about legal marijuana, a new survey finds that a majority of police officers now favor allowing the use of medical marijuana. However, the number drops significantly when it comes to the legalization of marijuana for personal use. And one-third of …

[ad_1] Millennials are one of the most talked about generations in the marketing industry, but are they really different? In 400 BC, Socrates described teens and young adults like this — “They no longer rise when elders enter the room. They contradict their parents, chatter before company, gobble up dainties …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » Much is written about the vital role of big data for corporate decision-making. In my own state of Utah, companies like Domo and Omniture (now Adobe) spin the cash register with breathtaking advances using …

[ad_1] Tech entrepreneurs have climbed the ranks to grace the same magazine covers that once were reserved for Hollywood celebrities and world leaders.  Each year, we see more innovation and success in this space, and 2016 is no exception. The pioneers profiled here come from a range of industries that want to revolutionize …

[ad_1] In this video, Entrepreneur Network partner Irina Jordan of Fanatics Media lists the 10 most overrated marketing trends. Too many businesses waste their marketing budgets on ineffective methods like popups (especially on mobile), massive ads that don’t let you read the article you clicked on and vlogging.  Watch more videos from the folks …

[ad_1] Entrepreneur has an affiliate partnership with TradePub so we may get a share of the revenue from your purchase. Do you find yourself constantly working but making little financial progress? With this free eBook, make the leap From Employee to Online Entrepreneur and achieve the financial freedom you crave. The “Rat Race” refers …

[ad_1] Two weeks ago, I went from being Lisa Binderow, yoga teacher turned entrepreneur and mom-to-be, to contestant and survivor of ABC’s Shark Tank. Barbara Corcoran made me an offer for 40 percent of my business. However, after negotiating back and forth, I politely declined and walked away from the deal.   …