[ad_1] Q: What are the best free apps for social media management? I am a bit familiar with Hootsuite, Zoho social, Klout and Buffer but want to see what is the best and how they compare. A: You’ve hit on a few of the top social media management tools out …

[ad_1] Instagram shows no signs of slowing down. The service now boasts a whopping 600 million active monthly users, and that last 100 million joined in just the past six months. Instagram’s only real competition is Snapchat. And while the latter may be the more popular teenager hangout, the real marketing …

[ad_1] There are so many social networks nowadays, and according to different sources, each one is the most important to your business. Now, as a busy sole entrepreneur, or even as a digital marketing manager who’s faced with time and budget constraints, where do you invest those resources? You can’t …

[ad_1] Marketing. Entrepreneurs can no longer just focus on the traditional four P’s: place, product, promotion and price. It now encompasses so much more — everything from branding to ad placement and social media campaigns. Fortunately, we have Ryan Bonnici, marketing director at HubSpot, a company providing inbound marketing software, …

[ad_1] More and more businesses are relying on influencers to add credibility to their brand. Since consumers are increasingly wary about trusting what businesses tell them, this is one way brands can still have a voice. According to Tomoson’s Influencer Marketing Study, not only is influencer marketing one of the …

[ad_1] Forget about like counts; focus on engagement. I can hear sighs of relief from some (“Finally no more race to hundreds of thousands of likes”) and some disgruntlement (“Ugh, now that I spent all this time, money and effort, you say it doesn’t matter?”). Engagement as a metric of value. The …

[ad_1] Although Donald Trump won’t change the way he tweets, he may want to consider changing his Twitter security settings before it’s too late. And hey, this could be something you’d want to do too. The hacker who apparently hijacked 500 pro-ISIS Twitter accounts relayed a message on Tuesday to …

[ad_1] Talk to any public relations (PR) professional and they’ll admit that the advent of digital marketing and social media has changed their industry. Some will say they’ve adapted. And I truly believe that some have. But not all. Some still don’t fully understand this new form of marketing, in particular Facebook as …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » Stress is unavoidable — it’s important to manage it so you can move forward and lead a productive life.  In this video, Entrepreneur Network partner Brian Tracy explains the importance of reducing stress and how …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » I’ve noticed that entrepreneurs in business networking groups have a tendency to “sell” to others in the group. Educating your network about the type of referrals you want is much more important to your networking …