[ad_1] When it comes to marketing, most brands are sneakier than you think. To be successful, a modern company can’t just create a product that appeals to your pain points and offers a solution. Related: Connecting With Customers: How to Market to Their Emotions Instead, your favorite businesses create a connection with …

[ad_1] Employer branding is kind of a big deal. In fact, it was named a leading trend in LinkedIn’s Global Recruiting Trends 2016 report: 59 percent of the 3,894 talent leaders surveyed said they had invested more in their employer brand, compared to last year. Related: Does Your Company’s Branding Really Matter in Recruiting? …

[ad_1] Technology hasn’t erased the need for human workers – yet. However, it is certainly changing the way people work. Across all industries, automation has eliminated repetitive, mundane jobs, allowing professionals to focus on other work. Instead of processing thousands of invoices by hand, for instance, employees can use a portal …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » Last week I was in a meeting (which, as we grow, has become a more and more frequent thing) when the subject of underperforming marketing media came up. As we discussed the issue, one …

[ad_1] You just sent me an invitation to connect on LinkedIn. Should I accept it? If I knew you, that would be one thing. I get invitations from lots of people that I work with or have personally met or emailed so that’s usually a no-brainer. I don’t understand how anyone in …

[ad_1] Relationships are built on trust. You do what you say you are going to do. You show up when you say you are going to show up. You respect boundaries. While that’s true for your friends and lovers, it’s also true for your customers. Brands these days have more …

[ad_1] With more than 300 online and offline stores selling officially-licensed NFL, MLB, NBA, NHL, NASCAR, MLS, PGA and NCAA gear to fans, Fanatics has built a billion-dollar global business based on people really, really, really loving their teams. We all have a pretty good idea of the economic impact of …

[ad_1] Based on anecdotal evidence I’ve collected after working in the digital-marketing space for 15 years, I’m confident saying that the vast majority of those hiring an SEO firm end up being disappointed. While even the best SEO agencies won’t have a perfect track record, some are better than others. Clients …

[ad_1] New frontiers have become harder to find than the adventurers who used to seek them. But that doesn’t mean they aren’t still out there. As a venture capitalist, I regularly take a lesson from a crazy trip I took with three highly-skilled teammates in a rowboat across the Arctic …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » The following excerpt is from Entrepreneur’s book Finance Your Business. Buy it now from Amazon | Barnes & Noble | iTunes You’ve heard of poetry slams, surely, where poets get onstage and belt out their creations in competitions that sometimes …