SEO

[ad_1] Instagram is inherently a more aspirational platform than, say, Twitter, due to its visual nature. The hashtags that gained in popularity most throughout the year reflect this: #Travel, #travelphotography and #naturephotography were three of the 10 hashtags on Instagram that saw the largest increases in use in 2017. Trending …

[ad_1] As we move into 2018, it’s fair to expect that the coming year will demand of SEO experts a lot of innovation, quick-footedness and smart work, to make sure their websites keep getting the greatest visibility possible on search engine result pages. Here are several SEO trends likely to …

[ad_1] Many physical retailers continue resisting ecommerce. These businesses are hesitant to venture online, fearing they’ll dilute their existing business model or confuse customers but ignoring mounting evidence that brick-and-mortar shops without an online business are seriously risking failure. The internet continues to grow as a means of effective advertising and marketing, and …

[ad_1] When you picture this year’s holiday buying season, you probably envision mobs of shoppers edging their way through the aisles. Or maybe you visualize crowds in a freezing parking lot at three AM on Black Friday waiting for a retailer to open its doors. That’s only half the story. …

[ad_1] Your business is your baby. Whether you own the company or are a marketer tasked with growing the business, organic traffic from Google is crucial to drive more leads and sales to keep your sales funnel full. Hiring an SEO company can be one of the biggest marketing decisions …

[ad_1] The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound When you’re ready to import your keyword list into Google AdWords, there’s an important step to consider. Skip …

[ad_1] How do you build and grow a successful business? How do you take it from ground level, to national or even global awareness? How do you generate sales on autopilot and get people to notice you in a sea of other businesses grappling for the consumer’s attention? As an …

[ad_1] Email marketing isn’t dead; that debate is over. Emails are the most effective way to market a business. Even the small businesses are on board that it’s the best way to win and retain customers. But, over the time, this medium has become very competitive. With more and more …

[ad_1] You’re tricked into thinking you want more sales, more leads and more customers. But, you don’t want more sales — you want more profit. You don’t want more leads — you want more calls. You don’t want more customers — you want more people to buy your stuff, come back …

[ad_1] The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Keywords are the heart and soul of Google AdWords. Get the right keywords in place from the beginning …