As an entrepreneur or small-business owner, social media should be a top priority. From promoting your products to building a community to developing your brand’s voice — the benefits of having a solid grasp on your business’s social media presence is essential to the success and appeal of your company.
But don’t worry, you don’t need to spend thousands of dollars on fancy equipment or hire a third-party agency to do it for you. But that doesn’t mean just throwing a bunch of random pictures up on Instagram either. Instead, it’s important to be thoughtful, listen to your audience, learn a few quick and easy camera tricks (yes, you can use your smartphone) and eventually, build a voice, a community and a large following.
To help you achieve all of these things, we’ve brought in some help from photography app VSCO‘s Kendal Kulley, an assistant editor and photo curator, and Michael Lyon, a content manager and photo curator, who are also both photographers.
“You’ve just got to be honest, you’ve got to tell a good story, you’ve got to be human,” Lyon says. “The brands that are doing it best are telling a story — it goes beyond the product.”
To start creating content and building your brand on social, here are 10 tips from VSCO’s Kulley and Lyon.