Public Relations

How Blockchain Is Creating a New Future for Digital Marketin…

[ad_1] Advertising today is a multi-billion-dollar industry. And, according to market research company Forrester, digital marketing expenditures in the United States are on pace to reach levels near $120 billion by 2021. No wonder: Every day, companies like Google, Facebook and Amazon collect information about consumers nonstrop. Related: Just What the Heck Is Blockchain? …

Read More »

Artificial Intelligence May Reflect the Unfair World We Live…

[ad_1] We’ve all heard Elon Musk speak with foreboding about the danger AI poses — something he says may potentially bring forth a Third World War: This is of course the power of artificial intelligence (AI).  Related: 5 Major Artificial Intelligence Hurdles We’re on Track to Overcome by 2020 But let’s put aside for …

Read More »

SalesLoft Grew Its Revenue by 1,750 Percent Using Outbound S…

[ad_1] We hear it every day: Cold-calling doesn’t work anymore. “Inbound” — responding to leads/inquiries on the company website — is the new “it” strategy. And, with today’s customers savvier than ever, it’s no surprise that so many sales professionals have bought into the idea. Related: Why SalesLoft’s Second Wind Is …

Read More »