[ad_1] For the new business owner, branding often falls by the wayside in favor of other tasks — product research and development, funding, sales, etc. Unless you’re a branding expert, chances are you’ll need a bit of help with your branding to get it to resonate with customers. Your brand is your …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » Movies are by their nature larger than life. What you see on screen seems effortless, almost like magic, so you can forget the scores of people, from grips and gaffers to studio heads, that …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » Some goals seem damn near impossible until we sit down and literally break down how they can be accomplished. You have to take apart each component part, understand it, then reverse engineer it into …

[ad_1] Not sure what to put on LinkedIn, how to use Twitter or if your should be snapping with your boss? Entrepreneur.com Contributor Jessica Abo sat down with Courtney Spritzer, co-founder of the social media and marketing agency Socialfly, to break down the do’s and don’ts. To learn how to …

[ad_1] I’m heavily involved in the influencer marketing space, and recently wrote why you need to take advantage of it and how to do it successfully. As a result, my agency was flooded with inquiries from companies in a wide variety of industries. The companies who enquired all knew they wanted …

[ad_1] In 2012, Mashable published an article titled, “Who Googled You? This Website Knows.” The pieced trended on Mashable’s front page for two full days and famously brought the team at BrandYourself 60,000 signups in 60 hours. As you might imagine, a trending article is worth its weight in gold. Once …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » What do your sales prospects care about? Certainly not your product or service. In fact, all they really care about are the daily challenges they face and how you can help solve them. Understanding …

[ad_1] Ignore search-engine optimization (SEO) and focus on content. Worst. Advice. Ever. SEO still is kicking. The rules have changed and some of the starting lineup were in the minors a few years ago, but you need a plan. Look at just a few recent stats: 93 percent of online experiences begin with a …

[ad_1] Last year, I embarked upon a personal challenge to validate a business idea in 30 days. To make it even more difficult, it was a random idea chosen by my readers. They asked me to do it without using my existing website, traffic and business connections and without spending more …

[ad_1] With the presidential election looming, job creation is a hot topic.  Where will new jobs come from? According to research by the Guardian Life Small Business Research Institute, female small business owners will create 5 million to 5.5 million new jobs across the United States by 2018.  In fact, a …