[ad_1] If you have considered dipping a toe into importing or exporting, you may have balked at keeping up with the fluctuations in value of various currencies. Don’t even try, says Guido Schulz, global head of strategic management at Los Angeles-based AFEX, a foreign-exchange consultancy. Large international conglomerates have entire …

[ad_1] We live in busy times. Our sales targets keep increasing. Our schedules are consistently packed, and all of us are looking for that perfect work-life balance because we understand its relevance to our effectiveness and efficiency at work. Related: 6 Practical Ways to Reset Your Work-Life Balance And then there’s our obsession …

[ad_1] In 2013, I made the decision to bring aboard a content creator as my first marketing hire. Since bringing that employee aboard, we’ve experienced four straight years of triple-digit growth while growing the total number of employees at Seismic from about 15 to 250. Our marketing team has expanded …

[ad_1] America and Canada have one of the world’s biggest trade relationships. President Donald Trump met for the first time Monday with Canada’s Prime Minister Justin Trudeau. “We have a very outstanding trade relationship with Canada,” Trump said at the news conference. But the U.S.-Canada trade relationship over the years …

[ad_1] Referrals should be one of the top marketing strategies professional service providers focus on. Why? Because referrals are likelier to translate into more clients than leads generated through other marketing methods. According to this study, the two biggest factors that increase the probability of referrals are visible expertise (34.7 percent) …

[ad_1] The following is the 12th in the series “Personal Branding For A Better Life,” in which marketing expert Jim Joseph applies big brand marketing lessons to help you build a successful personal brand. Personal branding isn’t about becoming famous, unless that’s your life goal. The whole point of being …

[ad_1] Nina Zipkin Staff Writer. Covers media, tech, startups, culture and workplace trends. Who here among us would voluntarily spend 30 minutes sifting through legalese? We have to wonder whether even the most astute legal minds actually read through the entirety of the terms of service that pops up on …

[ad_1] Being able to quickly get in front of the right people is an important skill. Seeking introductions has evolved to be leaner, but people’s attention is ever more scarce. Gone are the days of lengthy emails, as Twitter has forced us to fit most of our thoughts into 140 characters. Here are …

[ad_1] Should you crack jokes at work? We think so! Our new video series Ask Entrepreneur is back with staffers taking your questions.  This week, Entrepreneur.com’s news director Stephen J. Bronner and staff writer Nina Zipkin will discuss humor and hobbies. They’ll discuss their experiences with improv and stand-up, favorite …

[ad_1] You know social media can be a valuable tool for your business — you just haven’t found the time to prioritize it. But then it hits you. “I’ll just get an intern to help!” After all, it’s a cheap solution and those college kids know everything about that social …