[ad_1] Marketing a startup is tough. You have a limited budget, and you don’t benefit from brand recognition. Even users who have heard of you may not know what you do, but they know your established competitors and people tend to favor the familiar. Nevertheless, countless startups break through crowded markets. …

[ad_1] You don’t have much of a company without a strong, dedicated team. Yet, the hiring process can be challenging, from sourcing candidates, screening and interviewing them to making the final evaluations. The competition for candidates today means some job seekers might have many tempting job options. Early-stage startups are pitted against bigger businesses …

[ad_1] The workplace continues to change as workers and clients use technology to communicate and manage operations. However, some HR departments still cling to outdated processes, arguing that it’s the way they’ve always done things. By resisting moving forward, these teams may hurt their chances of recruiting new employees or …

[ad_1] Angel investors sign up for risk. That’s part of the game. What really gets them frustrated, though, is being sold unreasonable financial projections and valuations. Nearly one in two angel investors surveyed by Worthworm, a Scottsdale, Ariz.-based startup valuation company, reported having regretted an investment decision they made this …

[ad_1] Amazon plans on using self-driving trucks and forklifts in their warehouses, The Sprinkles Cupcakes Founders are taking a break from frosting to focus on pizza, and an electric aircraft startup, Kitty Hawk, might just change your morning commute! Join us for our weekly entrepreneurial news segments centered around what …

[ad_1] You need three things to create good campaigns and engage with fans on social media: good content, a steady stream of good content, content intelligence. Every minute, we see a heavy downpour of social media messages, like millions of construction workers pouring concrete down the cement mixer, but instead of …

[ad_1] The Wellness Retreat Center, in San Jose, Calif., is a residential drug rehabilitation center that literally guarantees a positive outcome, or additional treatment is free. This commitment is based on the provision of what its founders describe as their major drawing point: exceptional client service. That service, say founders …

[ad_1] Creating a strategy to enhance your B2B product demo experience can be tricky because it’s a sales activity you don’t often get feedback on. Related: 5 Tips for Developing Your B2B Sales Clients are more than happy to critique the product itself if it falls short of their expectations, but …

[ad_1] Search marketing has grown in popularity as online search continues to evolve from a novelty to a standard feature in our everyday lives. Almost every business in the country, big or small and regardless of industry, has some kind of web presence, and everybody is competing for only a …

[ad_1] In this video, CPA, attorney and author Mark Kohler explains the best ways for small-business owners to write off auto expenses.  Whether you have a rental property, a home-based business or an office, the legal expert emphasizes how critical auto deductions are. Kohler goes over two options for write-offs: the “mileage” …