Monthly Archives: May 2017

Aggregate Data to Grasp the Whole Customer Journey…

[ad_1] Few companies can connect the dots when managing their massive amounts of customer information. According to research by Econsultancy and Ensighten, only 10 percent of marketers have successfully aggregated data from social, web analytics, customer purchase history and in-store visits and sales. Even the necessary centralization of that data is becoming …

Read More »