[ad_1] Companies spend a lot of time and money getting a brand established. The harsh reality is that a simple branding mistake can sabotage even the most popular brand in the world. All branding mistakes are not created equal. It can be done deliberately or mistakenly. Either way, when you’re …

[ad_1] Your email inbox is a stream of messages that all aim to grab your attention. Some subject lines are intriguing, but you’ve had to become a master of sorting out the noise. You go directly to messages from proven senders — those who have built a track record of delivering value or …

[ad_1] Growing a business isn’t easy. It feels like there’s always 100 things entrepreneurs must do every day and more gets added to the list. It’s even harder when the income is inconsistent. You started a business to create freedom and control in your life, but you also want financial …

[ad_1] There was a time when you needed to get on a major network or newspaper to increase awareness of your brand. Now, with so many alternative outlets for your content — Facebook, Instagram, YouTube, etc. — those traditional networks mostly aren’t as vital as they once were. Sure, appearing …

[ad_1] Now that information spreads around the world at the speed of light, public relations nightmares seem to occur almost daily in the lives of company leaders, politicians, institutions, influencers and other celebrities (think: the University of Missouri, Volkswagen, Wells Fargo, Chipotle, Harvey Weinstein, Fox News…the list goes on and on). In reality, for anyone in …

[ad_1] Billionaire, innovator, philanthropist, author, Bill Gates has worn a lot of hats — and inspired millions of people. Having co-founded Microsoft in 1975, Gates paved the path to the revolution of personal computing. Starting with a dream to have a “computer on every desk and in every home,” Gates …

[ad_1] Digital marketers and ecommerce specialists have one question on their minds: Is Search Engine Optimization (SEO) still relevant? Recent debate around whether SEO plays an essential role in marketing efforts has prompted some SEO experts to make dire predictions. If it isn’t dead now, they’ve said, it will be extinct in the …

[ad_1] When applying for financing from either the Small Business Administration (SBA) or a traditional lender, the most convenient option is to apply online. In the early stage of the application, you do not need to provide any private information or documentation as long as you know your financial picture. …

[ad_1] If you’re an entrepreneur, you’re probably a doer and a planner. But, are you preparing for tomorrow, next week or somewhere down the line? In this video, Entrepreneur Network partner Jeff Rose explains some of the best options for retirement savings that business owners can use. He starts with …

[ad_1] From the outside, a successful entrepreneur’s career is often made to look like lightning in a bottle. Hopeful leaders and young professionals with dreams of striking it rich on their own rake through articles and memoirs in the search of a hint of the secret and using it to …