[ad_1] The field of marketing is incredibly broad and encompasses a wide variety of skill sets, from SEO and coding to website design and social media. Furthermore, marketing for a startup business is much different than marketing for a traditional, corporate company. When startups look to hire a marketer, they’re going …

[ad_1] The following excerpt is from Mark J. Kohler and Randall A. Luebke’s book The Business Owner’s Guide to Financial Freedom. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Wall Street doesn’t understand the small-business entrepreneur. Your business is of no interest to them. Unless …

[ad_1] Raising capital is no easy task. Over the past five years, I’ve had to do it multiple times — for a management buyout, for our first accelerator fund and for the purpose of supporting more than 100 of our own startups. Related: 9 Top Venture Capitalists Share Their Best Advice for …

[ad_1] When it launched in 2006, fashion brand Nasty Gal was the envy of startups everywhere. It quickly grew from an eBay store into a $100 million business, but the excitement was short-lived. Because the brand focused more on marketing and advertising than on addressing its business issues, cash flow …

[ad_1] When you’re a startup, you’re almost always worried about the overall growth of your business. While raising enough capital is a huge concern, other factors crucial to growth include research, marketing outreach and efforts to spread awareness about your product/service. Related: Five Ways to Learn the Nuts and Bolts of Crowdfunding …

[ad_1] Too many people think you need to have a lot of money before you start your financial planning. The exact opposite is true — financial planning is how you get that money. By creating a strategy that matches your long-term goals, you can improve your financial situation over time. …

[ad_1] In a world where compensation and benefits are the No. 1 way to attract and keep top talent, 401(k) matching tops the list when it comes to meaningful perks with value that grow over time. While an employer contribution isn’t required by law, it’s a great way to show …

[ad_1] “The question I ask myself like almost every day is, ‘Am I doing the most important thing I could be doing?'” Facebook co-founder and CEO Mark Zuckerberg’s motivation to create a social media network began long before Facebook. At the age of 12, he built an early messaging system …

[ad_1] So, you want to sell your products online or, if you already have a web presence, you want to sell a lot more. You may need to build a new webstore or a set of new features. That sounds expensive, right? Well, it certainly can be. Related: The 6 Best …

[ad_1] Update: Watch the first episode here this Wednesday, 9/20! The first 60 seconds of a business pitch can be the difference between achieving your highest dreams or falling flat on your face when seeking venture capital. Entrepreneur magazine teamed up with a group of real investors to put entrepreneurs to …