Yearly Archives: 2017

A Simple 3-Step Approach to Successful Social Media Advertis…

[ad_1] This story originally appeared on Buffer There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting, A/B testing, pixel tracking, writing, designing and analyzing all need to be taken into account if you want to see positive …

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Is it Time to Cut Back? A Minimalist Approach to Social Medi…

[ad_1] Social media marketing is beneficial for a number of reasons. It improves brand awareness, brings new leads to your website, improves search engine rankings and provides excellent market research opportunities. With this in mind, it’s no wonder that 92 percent of marketers say that social media is important to their …

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5 Ways Small Business Owners Can Benefit from Artificial Int…

[ad_1] Artificial intelligence and machine learning are often associated with tech giants like Google and Amazon that have created the most popular machine learning libraries and platforms. Since efficient AI/ML solutions require vast volumes of costly data to train, small companies are often reluctant to integrate AI into their business …

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If You Do Any of These 3 Things in Your Pitch, Investors Wil…

[ad_1] Entrepreneurs who have watched Shark Tank know the importance of perfecting their pitch. The pitch deck is a short presentation that helps potential investors understand your company and why they should invest. Some entrepreneurs give excellent pitches. Some give horrible ones. The best presentations are always upbeat with emotion, …

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