[ad_1] Marketing is not exactly known for being an eco-friendly industry. In fact, the U.S. uses about 68 million trees each year to produce 17 billion catalogs and 65 billion pieces of direct mail, according to the American Forest and Paper Association. However, as the world becomes increasingly more digital, …

[ad_1] Scam artists claiming to work for “U.S. Immigration” are calling victims across the country seeking to steal their personal information and commit identity theft, the Department of Homeland Security’s inspector general warned. The thieves are using a technique called spoofing, where they alter the caller ID so it looks …

[ad_1] Having a unique company voice has become more important in recent years. Companies big and small struggle to find the right tone of voice to use on social media, in content marketing campaigns, in advertisements, when being interviewed by the press, and even in personal interactions. Anything that negatively …

[ad_1] I often coach small business owners on the importance of approaching media the right way. But approaching the media the right way is only one part of the big picture. You’ll also need to be prepared so that you can speak convincingly on the topic and on your industry as …

[ad_1] Productivity isn’t about getting more done, but about getting what matters most done. With this in mind, here are three habits productive leaders do differently to focus on what matters most. Productive leaders dump their to-do list You need to prioritize to be productive. Most to-do lists, however, prioritize the wrong activities. …

[ad_1] This story appears in the September 2016 issue of Entrepreneur. Subscribe » If you’ve ever dreamed of running a bakery, these experts have hard-won advice to share.   Joanne ChangOwner, Flour Bakery + Cafe, Boston Get experience first. “If you want to open a bakery, go work in a bakery. Baking is the …

[ad_1] In this video, Entrepreneur Network partner Chris Haddon sits down with Mike McDevitt, CEO of Terra’s Kitchen and former CEO of Medifast. In the interview, McDevitt talks about Terra’s Kitchen, a Baltimore-based food delivery service, why he thinks retail grocery is the last “fat and happy” retail industry and how his …

[ad_1] Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and Food Republic inviting Instagrammers to take over their feeds for a day. What started out as a fun way for brands and Instagrammers to collaborate, has …

[ad_1] The following excerpt is from Jill Schiefelbein’s book Dynamic Communication. Buy it now from Amazon | Barnes & Noble | IndieBound While you hope to never experience a crisis situation in your business, it’s important to be prepared. And while managing a crisis isn’t simple, there are some key elements that every business owner needs …

[ad_1] Do the skills that make someone an effective salesperson translate across all sales situations? Can someone who’s a great listener, gives attention to detail and consistently communicates value be dropped into any scenario and still thrive? Related: How to Maximize Your Online Sales Leads The answer is not exactly, because not all …