Yearly Archives: 2017

How Entrepreneurs Can Conduct Primary Market Research…

[ad_1] Critical to the success of an entrepreneur is an ironclad process for product marketing, which is only possible if you have accurate, robust information about the marketplace. In this excerpt from the just-released Disciplined Entrepreneurship Workbook, MIT entrepreneurship expert Bill Aulet describes how to do the research to get this …

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What Makes a Good Brand Ambassador for Your Business…

[ad_1] This video is part of a series brought to you by Entrepreneur’s book division, Entrepreneur Press, the publisher of Jill Schiefelbein’s book Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business. In this Dynamic Communication interview, author Jill Schiefelbein chats with the senior brand ambassador for Martell Cognac, …

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