[ad_1] We’ve all seen those productivity studies circulating out there: Some claim that a certain mood will create a boost in productivity — “happiness,” for example, clocks in at a 12 percent boost. Other studies credit a food or beverage (or the lack thereof) for increased productivity — coffee is said to improve your alertness. …

[ad_1] When he launched Starbucks, Howard Schultz had a goal: to make his coffee shop the “third place” in a consumer’s life after home and work. Many successful years later, Starbucks is not just a place to grab coffee on the go; it has become a gathering place for friends, …

[ad_1] The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Like campaigns are simple. You can get in quickly, create a campaign right away and start seeing results. You’ll …

[ad_1] Even in a relatively upbeat economy with low unemployment, mass firings and major layoffs are big news, often putting brands under an unwelcome microscope. Recently, Tesla found itself in the spotlight over a decision to let go of hundreds of employees for low performance. In response, impacted employees have …

[ad_1] I have a confession: Before I met my wife four years ago, I’d never heard of “piano sensation” Jim Brickman. My not-yet wife, Rachael, was a fan of his music. As I listened, I realized I’d heard his music hundreds of times even though I didn’t know his name. Last …

[ad_1] Public relations firms can be essential partners in the success of your business. A good firm will help you position yourself in the market, create powerful brand stories and connect you with the right media outlets to increase the exposure of your company. When you’re an early-stage startup with limited …

[ad_1] Will the shoes fit? Should I take the risk and buy them online? Is this the right car for me, especially with all the driving I have coming up? Should I hire that firm, finally? Can I trust them? These are some of the questions we ask ourselves when …

[ad_1] While businesses are pouring all their resources, time and money into Google and Facebook, they are ignoring one of the most underutilized platforms out there: Pinterest. The site where many go to find recipes and scope out DIY projects is actually one of the most effective marketing platforms out …

[ad_1] I was a huge geek in high school, so I failed to learn the art of dating until much later in life. I watched my peers with envy as they wore their sweethearts’ letterman jacket or passed notes across the room. The trick of winning the affection of my …

[ad_1] Entrepreneurs who step into the elevator on Entrepreneur Elevator Pitch believe they can improve products that millions of Americans use every day. They have 60 seconds to prove this to a panel of investors — and the world. However, innovations that sound like the next million-dollar idea during a one-minute …