[ad_1] David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how all brands are ranked. [ad_2] Source link

[ad_1] It’s far less expensive for a business to retain customers than it is to acquire new ones, yet most companies continue to invest significantly more money into customer acquisition than retention. As a result, they do acquire new customers, but they lose a lot along the way. Keep this …

[ad_1] Did you know that only 32 percent of customers are likely to place a second order in their first year as a customer? That means you’re losing most of your customers after their first purchase. Unless you create a strategy to retain them, you’re wasting valuable marketing resources. Here are …

[ad_1] Successful companies need more than a solid business plan and good timing to outcompete their contemporaries. Companies live and die by the people, including partners and employees, who run them. So, the values, satisfaction and working styles of those individuals are vital to any company’s success. Related: The Business …

[ad_1] Your audience is on social media. According to a recent PEW study, nearly 70 percent of people living in the United States use at least one social media network. Over 2.5 billion people (a number that is growing rapidly) are on social networks worldwide. If you’re an entrepreneur in this …

[ad_1] This story originally appeared on PCMag The iPhone X has a taller, narrower 5.8-inch, 19.5:9 screen with a “notch” at the top and many third-party apps just can’t deal. App developers need to get an iPhone X to see if their apps work, and make the appropriate changes, if necessary. …

[ad_1] Most salespeople understand the value of referrals when it comes to growing their business. Referrals are the simplest, most consistent way to fill your sales pipeline. In fact, one of my clients recently doubled his business in just one year by making referrals a priority. Related: 25 Ways to …

[ad_1] Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. In simplest terms, an SEO writer creates content that is optimized for search engines. That means the …

[ad_1] Everyone starts at the bottom. Everyone. There is a cliché that says, when you are at your lowest, the only way to go is up. Whether you want to better your financial standing, have a healthier lifestyle or improve your relationships, anything is possible, even if you have hit rock bottom. There …

[ad_1] The recent FundingPost event at New York’s La Marina restaurant in northern Manhattan, overlooking the Hudson River, presented a panel of six active female angel investors to a crowd of some 200 attendees, many of whom were new entrepreneurs seeking funding. “I view this as a really great event,” said …