[ad_1] It’s time to stop prioritizing short-term metrics over a long-term success strategy. March 28, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur you’re told to understand your numbers. This is good advice, until you realize how many numbers there are to consider: …

[ad_1] If you track nothing else, be sure to track these numbers to find out how effective your email campaigns are. March 28, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it …

[ad_1] There’s something you like and know lots about that other people will pay for. Here’s how you find it. March 28, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Find your passion. Write about what you know. This is the great advice experts will give …

[ad_1] A loyalty program can benefit your business in many different ways. March 28, 2018 6 min read This story originally appeared on Bizness Apps Let’s start with something worth remembering: Selling to your existing customers is a lot easier than attracting new ones. In fact, the probability of selling …