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Monthly Archives: December 2018

10 Social Media Trends to Watch in 2019…

Users are increasingly leery of the information on social media. December 31, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. As social media platforms have evolved into full-blown communication channels, more brands are relying on these platforms to reach their target audiences. Consumer attention is scattered …

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How to Structure Your 2019 Social-Media Campaigns to Appeal …

Young buyers are tech-savvy and can spot marketing-speak a mile away. Show them your authentic brand voice instead. December 31, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Whether you call them “Digital Babies,” “Generation iPad” or “The iGeneration,” there’s no arguing that Generation Z is …

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Face-to-Face Meetings With Investors Are Important, But Don&…

Providing written answers helps potential investors advocate for you with the other partners in the firm. December 27, 2018 3 min read Opinions expressed by Entrepreneur contributors are their own. I’ve noticed a lot of founders raising capital prefer to have face-to-face meetings, as opposed to answering questions in writing. …

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The 5 Biggest Mistakes Businesses Make on Instagram…

Instagram is a valuable channel for most businesses, unless you’re making these common mistakes. December 14, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Instagram has now surpassed the 1 billion user mark so it has undoubtedly become a crucial marketing channel for businesses to consider. …

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It's Almost 2019. Is the Glass Ceiling Finally Beginnin…

Women in executive leadership positions are still vastly outnumbered, but one thing is clear: Some of the invisible barriers to success are slowly beginning to unravel. December 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. In October, California took the historic step of becoming the first …

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