[ad_1] In a crisis, brands with a strong social strategy have much more influence than their print-limited predecessors ever did. December 6, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Social media is a powerful force in today’s brand-consumer relationships. It’s become commonplace for consumers to …

[ad_1] Upselling is an art, and if you want to do it successfully, you have to learn a few new strategies. December 3, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Typically, when you think about “upselling,” you think of a sleazy, annoying salesperson who’s trying …

[ad_1] Facebook’s zeal for banning marijuana often made it impossible to find even regulatory agencies and advocacy groups. November 27, 2018 3 min read Opinions expressed by Green Entrepreneur contributors are their own. Social media is now a foundation of digital marketing strategy, but it’s a bit difficult to incorporate …

[ad_1] Putting all of your marketing eggs in the social media basket is a dangerous game. November 28, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Fake news. Algorithm changes. Election interference. Cambridge Analytica. GDPR. While some people may have believed that Facebook was infallible, it’s …

[ad_1] According to a new study of nearly 300 U.S. small businesses by my company, Kabbage, one-third of small businesses surveyed reported Q4 as the most profitable time of the year for their company. The findings do vary by industry, however: 74 percent of online retailers and 71 percent of brick-and-mortal …

[ad_1] Consumers have their pick of online retail sites. Make yours irresistible to even the most skeptical of the bunch by forging a tight-knit community of brand supporters. November 20, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. If survey research by Forrester is any indication, …

[ad_1] There are many reasons VCs won’t, or just can’t, invest in your cannabis company regardless of the numbers and the potential. November 16, 2018 5 min read Opinions expressed by Green Entrepreneur contributors are their own. As every entrepreneur knows, an influx of capital is necessary in order to …

[ad_1] Startups need investors who bring not only cash to the table, but also their networks and business acumen. November 16, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Ask any startup what the single most important element to success is and — more often than not …

[ad_1] It’s a numbers game. November 16, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Running a profitable Facebook Ads campaign is simple. Not always easy, but simple. There is a formula that can guarantee a profitable Facebook Ad campaign. Once you know the formula and …

[ad_1] ‘Because of Instagram, they said yes!’ Here’s the story of Jamel Saliba, better known as Melsy’s Illustrations to her 108,000 Instagram followers. November 14, 2018 9 min read In this series, Instagram Icon, Entrepreneur speaks with the individuals behind popular Instagram accounts to find out the secrets of their success. On a …