[ad_1] The problem with vanity metrics is they don’t actually lead you to more sales. March 28, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Over the past decade, there has been a dramatic shift in how brands are able to effectively market to consumers. It’s …

[ad_1] It’s time to stop prioritizing short-term metrics over a long-term success strategy. March 28, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur you’re told to understand your numbers. This is good advice, until you realize how many numbers there are to consider: …

[ad_1] If you track nothing else, be sure to track these numbers to find out how effective your email campaigns are. March 28, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it …

[ad_1] There’s something you like and know lots about that other people will pay for. Here’s how you find it. March 28, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Find your passion. Write about what you know. This is the great advice experts will give …

[ad_1] A loyalty program can benefit your business in many different ways. March 28, 2018 6 min read This story originally appeared on Bizness Apps Let’s start with something worth remembering: Selling to your existing customers is a lot easier than attracting new ones. In fact, the probability of selling …

[ad_1] Keep more of your hard-earned cash with these seven steps. March 27, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. You work hard for your money. That’s why Entrepreneur Network partner Brian Tracy wants to help you keep more of your paychecks by giving you …

[ad_1] Get those forms in on time. March 27, 2018 4 min read When Tax Day comes, will you be ready? April 17 is fast approaching, and while filling out all those forms can be a real slog, there is no reason why, even if it’s down to the wire …

[ad_1] The right investors can make or break your business, regardless of the dollar amount. March 27, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. Amy Williams was inspired to get into the retail business because of the horrible clothes her mother dressed her in as …

[ad_1] Keep up with the times with these sales tips. March 27, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. It’s 2018, which means if you are still implementing traditional old-school sales tactics, you are more than likely miles behind your competition. In a technology-focused world where …

[ad_1] Take ownership, and find your grit. March 26, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Recently, I wore a “Student Loan Hero” t-shirt on a run to a smoothie shop. When the cashier glanced at me, she said, “Oh, cool shirt. What’s it for?” …