[ad_1] Most entrepreneurs are eager to measure the return on investment (ROI) of their business practices and strategies; I’m no different. But what really intrigues me is figuring out the ROI of categories that are traditionally — and notoriously — difficult to measure, like HR and culture. Related: What HR Pros Need to …

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[ad_1] Over the summer, the Interactive Advertising Bureau released its new standards for online and mobile advertisers. These new standards involve “sunsetting” a few practices — such as the giant, annoying ads that take over your screen and won’t let you click away — while also creating guidelines around new technologies such …

[ad_1] For entrepreneurs, every dollar matters. Why, then, do so many business owners willingly absorb a cost — often as high as 4 percent — to accept credit card payments? If you’re among them, know there is a cost-free, frictionless way to pass on the fee to customers. Thanks to …

[ad_1] If you want more freedom and control over your career, self-employment can be a rewarding and fulfilling experience. According to the U.S. Bureau of Labor Statistics, approximately 10 percent of the nation’s workforce is now self-employed — and it’s easy to see the appeal. You can set your own …

[ad_1] With the passage of President Donald Trump’s tax plan, family-business entrepreneurs seem to be getting a big bump in social investment and corporate growth. Given that 80 to 90 percent of U.S. businesses are family-owned and that such companies contribute 64 percent of the GDP, according to Kennesaw State University research, the …

[ad_1] In this video, Entrepreneur Network partner Business Rockstars goes behind the scenes at Clevver, a largely female-driven media company where strong women work as on-air talent, writers, producers and more. The leaders and employees at Clevver break down what goes on day-to-day, why working at a media company involves …

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[ad_1] Traffic is the lifeblood of any business. It all starts with traffic. Sure, conversions matter. But, if you can’t figure out a way to get those eyeballs onto your page, then conversions will be the last thing you’ll be worrying about. Now, we all know that we can pay …

[ad_1] I spent the past week representing my company at two different trade shows. I am exhausted. The entire time I was out there, I had to be “on” while enduring the basic conference schedule: up early for a breakfast, catch a seminar, talk to potential partners/customers at our booth instead …