In traditional reward-based crowdfunding, specific product categories perform exceptionally well across a swell of campaigns. We believe these same concepts will continue their upward arcs and shape crowdfunding well into 2017.
1. Affordable electric transportation for urban commuters.
One of the most exciting trends is the influx of electric-transportation vehicles and accessories that fall under the $1,000 price point. These electric bikes, skateboards and scooters have significant battery life and power but still are portable enough for urban commuters to easily take on trains, buses and trams.
In the coming year, we expect to see many more options for innovative commutes. And some even could rival the big boys at Segway. The SONDORS e-bike‘s 2015 Indiegogo campaign raised more than $6 million in two months. Its simple design and low market price appealed to a broad cross-section.
2. Feature-heavy apparel for active lifestyles.
Feature-heavy hoodies, pants and messenger bags have proved hugely popular among travelers, adventurers and photographers. These modified upgrades of traditional items aren’t currently available anywhere else in the marketplace. Camera bags and backpacks with built-in chargers, custom pocketing and extra durability for extreme weather conditions continue to thrive.
The Baubux jacket, founded by a Chicago-based couple, raised more than $11 million through Kickstarter and Indiegogo campaigns. It’s now found in Brookstone stores everywhere. We anticipate to see a greater selection of gear that caters to campers and adventurers. Successful products will make equipment (and packing it) much more efficient in terms of space and functionality.
3. Smart-home devices for every need.
The growing popularity of Amazon Echo and the newly released Google Home illustrates the demand for smart-home devices. Crowdfunding audiences have different tastes and needs for smart-home applications, often influenced by how they make use of their kitchens, living rooms and private spaces.
The Kickstarter release of Bonjour Smart Clock hints at an apparent preference for smart-home devices that can be customized to integrate with a consumer’s existing technology. Bonjour can communicate with many other smart devices, including Philips Hue and Google Nest.
Creators of smart-home devices are becoming more sophisticated and savvy in how they develop products. Shoppers can find products that interface with devices already in the home and introduce new applications that address needs we didn’t even know we had.