5 Wrong Reasons for Becoming an Entrepreneur…

There are many good reasons to become an entrepreneur. We live in a place and time that not only celebrates entrepreneurship, but makes it both possible and rewarding. Even those of us who never take the plunge at least occasionally fantasize about what it would be like to create and run a business of our own, whether we’re after the creative potential, the feeling of autonomy or the chance to follow our passion.

Related: 6 Genuine Reasons Why People Become Entrepreneurs

I firmly believe that anyone with the right dedication can become a successful entrepreneur, regardless of his or her motivations. However, there are some “wrong” reasons to become an entrepreneur, and if they constitute your motivations, you’ll be more likely to be dissatisfied with your work, will burn out,or will actually fail:

1.To get rich

Thanks to the popularization of outlier entrepreneurs who seemed to become overnight billionaires, there’s a common misconception that entrepreneurship is the fast track to getting rich. As the owner of your business, you’ll be entitled to at least a portion of the profits your company makes (and potentially all of it, if there are no other owners). In addition to that, you may draw a salary.

However, that won’t guarantee that your business will be profitable, or will succeed indefinitely. It’s certainly possible to make a good living from your business, but you can’t count on striking it rich — even if you have a good idea.

Being motivated only by money will interfere with your ability to make long-term decisions for your business, and will leave you feeling unsatisfied and stressed if you don’t meet your target numbers.

2. To become famous

It’s true that becoming an entrepreneur has the potential to increase your personal visibility — especially if your marketing strategy relies on media exposure. Look at entrepreneurs like Mark Cuban, Richard Branson or Elon Musk: Tese are high-profile people who get lots of media attention and have attained celebrity status.

Related: 5 Reasons You Should Consider Becoming an Entrepreneur

However, pursuing business creation and management for the sole sake of gaining popularity for yourself is a bad idea. Relentlessly pursuing more personal branding opportunities is going to take you away from the office, where you’ll be needed. Plus, your idea of successful entrepreneurship will lmost certainly be distorted by survivorship bias.

3.To have unlimited vacation

Yes, it’s true: As an entrepreneur, you’ll get to make your own schedule. You’ll set your own hours, work whatever days you want and take unlimited vacation time, if you want. But, remember, your business’s success will depend on the effort you put in, and the unfortunate reality is that your first business is more likely than not to fail.

If you’re busy traveling six months out of the year, you won’t have enough time invested in your business to help it become successful. If all you can think about is vacation time as a business owner, you’ll be grossly underestimating the amount of work it takes to run that business. Instead, chances are, you won’t have much time for regular days off for at least a year or two.

4.To make other people happy

Some entrepreneurs start businesses because they like the idea of being a positive force in the world, and I respect that. They want to build a great team, take care of their employees, make clients happy and make the world a better place while they’re at it.

Unfortunately, though, this mentality may lead to poor business decisions; for example, you’ll be more likely to keep unproductive workers around (rather than making tough decisions to fire them) because you’ve bonded with them. You’ll keep unprofitable clients because you refuse to move on. And you’ll sacrifice your own profitability for other causes.

You may be willing to make those sacrifices, but your business won’t do anybody any good if it ends up folding. As a business owner, your primary responsibility should be to make the right decisions for your business.

This position will make you feel sort of like a parent, with the business your child. It’s up to you to protect it and nurture it. After all, if you don’t, who will?

5. Because, “Why not?”

You may not have a specific motivation. You may just have an idea and the impression that anyone can become a business owner. At that point, you might also be thinking to yourself, “Why not?” and be building a business for no reason other than the fact that you can. This is a whimsical approach that does have a chance of succeeding, but it’s more likely that you’ll start running into problems you had no idea existed.

Do you have a financial model? Do you know how to scale? Do you know how much capital you need to start or what competitors are out there? Are you psychologically strong enough? Are you familiar with the dark truths of entrepreneurship?

If these motivations represent only a portion of what’s driving you, they probably won’t sabotage your efforts. For example, if you like the idea of becoming rich, but you’re also interested in being your own boss and working with a team of people you get to choose, your monetary motivations aren’t likely to interfere with your happiness or your decision-making.

Related: The Top 5 Reasons Not to Become an Entrepreneur

There are lots of good reasons to become an entrepreneur, but before you take the next step, think carefully about what your personal motivations are, and whether they’re healthy reasons to pursue business ownership.

Jayson DeMers

Jayson DeMers is founder and CEO of AudienceBloom, a Seattle-based SEO agency. He’s the author of the ebook, “The Definitive Guide to Marketing Your Business Online.”

Read more