U.S. Dept. of Education Misspells Tweet and Misspells Its Ap…

At the start of 2017, Wendy’s took the world by surprise with some sassy remarks on its Twitter account. In response to Wendy’s tweet about its “fresh, never frozen beef,” a Twitter user called Wendy’s a “joke,” saying that the food chain does freeze its beef. Wendy’s fired back, and banter between Wendy’s and the tweet author grew — eventually going viral. As a result, others began tweeting at Wendy’s too — in hopes of a sassy response from the fast food giant (which is exactly what they got).

2017 is off to quite a start. pic.twitter.com/V9XWY7J4gp

— Parker Molloy (@ParkerMolloy) January 3, 2017

@dpeacock980 Your dignity

— Wendy’s (@Wendys) January 4, 2017

@sophiesphoenix delete your account

— Wendy’s (@Wendys) January 3, 2017

Things went south — fast. Overzealous, the company took things too far. When asked by a Twitter user, “Got any memes?,” the company tweeted (and deleted) a meme of Pepe the Frog — which was declared a “hate symbol” by the Anti-Defamation League in September 2016 — dressed as the Wendy’s mascot. Last year, the image of Pepe was frequently used to express racist and anti-Semitic messages.

“Our community manager was unaware of the recent political connotations associated with Pepe memes, and it has since been removed,” Wendy’s social-media manager Amy Brown told Business Insider.