Don't Obsess Over the Competition…

Symphonic Communications is a Chicago-based branding and marketing consulting firm helping small to mid-sized businesses and non-profits turn their brand from a pretty coating into the engine that makes their business solid and successful. Focusing on orchestrating a consistent brand experience across all channels, inside and outside of your company, you can take your target audience on a memorable and meaningful journey and move them to action. Owner Valeria Basso says that you always need to do work that you believe in because it can reflect who you are. Basso and her team focus mainly on staying true to who they are, what they stand for and not looking at the competition. How does storytelling play a role in Basso’s business? Click play to find out.

Watch more videos from BizCast on its YouTube channel here.

Related: Entrepreneurship Is A Battle

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon Fire, Roku and Apple TV.