[ad_1] One of the services we perform through Whitestone Partners, our consulting firm, is to analyze the return on investment (ROI) of different types of marketing efforts. We had a client, for instance, who used direct mail to sell his product. He had mailed 500 potential clients and sold 17 …

[ad_1] Lending isn’t quite as tight as it was after the recent economic downturn, but it’s still a delicate process. Many small- and medium-sized businesses find it difficult to obtain bank financing because they don’t know how to navigate the process. But, if you’re persistent enough, however, raising the necessary …

[ad_1] Many first-time business owners think about cash flow only when their cash reserves are low. Small business owners, however, know that, for them, “cash is king.” Related: The 5 Worst Cash-Flow Mistakes Small-Business Owners Make  For many businesses, getting paid isn’t the problem – it’s when. Lumpy cash flow is …

[ad_1] New equity crowdfunding regulations that began taking effect last year have transformed the landscape for both entrepreneurs and investors in America. By enabling non-accredited individuals (the vast majority of the population) to invest in early stage startups for the first time, these new regulations have not only leveled the …

[ad_1] Securing funding is a major feat for any brand and requires a great deal of planning and expertise. However, the real value comes from turning that initial support into long-term growth — transforming a spark into a sustainable fire. Without financial stability, eCommerce brands lack the foundation to tackle …

[ad_1] Today, companies aren’t using charity as just a marketing stunt. Giving back and running your company ethically is a long-term investment that results in a stronger company culture with your employees, more trusting relationships with your customers and best of all, global impact. A great example of impact as a long-term …

[ad_1] Netflix announced yesterday that it would release 1,000 hours of original content this year and dropped release dates for a whole host of new series, including one based on the life of Nasty Gal founder Sophia Amoruso. The 13-episode comedy series premieres on April 21 and is called Girlboss …

[ad_1] What do you do when you sell a company for $100 million? Make another one, of course. That’s what Barry Hinckley, who co-founded and sold the HR software company Bullhorn for $100 million, just did. Last month marked the official launch of his new app, Yotme, a kind of Linkedin for nightlife that …

[ad_1] This article is updated continuously as new offerings are announced.  If you’re traveling abroad and need a taste of home, take note: from McDonald’s to KFC to Dunkin’ Donuts, fast food eateries from across the globe take a slightly different approach to their greasy cuisines. Check out these 17 fast …

[ad_1] Uber Technologies Inc. is burning through more than a billion dollars a year in China as it wages a fierce price war against local rival Didi Kuaidi, its chief executive said. The company’s Chinese business boosted its valuation last month to more than $8 billion after raising more than …