Advertising

[ad_1] Facebook has hundreds of features built into its platform to help small businesses thrive. However, if you’re like most entrepreneurs, you’re only taking advantage of a few of them. With Facebook’s audience surpassing 1.8 billion active monthly users, it’s become a critical piece of real estate for your business …

[ad_1] This story appears in the March 2017 issue of Startups. Subscribe » This story appears in the Spring 2017 issue of Startups. Subscribe >> Interested in owning a business?  You might be surprised by how relatively affordable that can be in the franchise world, home to a myriad of …

[ad_1] You work hard to attract visitors and prospects to your website and product listings. But if those people leave without buying — or without at least signing up to receive email updates from you — they may not come back. Related: 3 Ways to Optimize Your Startup’s Content Marketing You can still retarget …

[ad_1] Conversions and growth. Growth and conversions. They make the business world go round. So how much do you love (and by love, I mean hate) pop-over ads? The paradox is that they’re incredibly effective at converting, but people loathe them. The good: Pop-ups (which open a new browser window) and pop-overs …

[ad_1] Chatbots are new and hot but how do you get them to make money for your company? Is it really possible to leverage chatbots to generate sales? More importantly, have you created a chatbot but are struggling to monetize it? Regardless of whether you are an entrepreneur or a …

[ad_1] If FCC Chairman Ajit Pai gets his way, the Federal Communications Commission will open the doors for internet”fast lanes” by allowing internet service providers to give preferential treatment to favored websites, a practice that is otherwise on the verge of becoming illegal. Pai has moved to undo the net neutrality …

[ad_1] Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » Whether you’re fully self-employed or working a day job, never underestimate the power of LinkedIn to propel your career or business. Think about all the relevant positions you held …

[ad_1] This video is part of a series brought to you by Entrepreneur’s book division, Entrepreneur Press, the publisher of Jill Schiefelbein’s book Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business. In this Dynamic Communication interview, author Jill Schiefelbein chats with Truth Initiative CEO Robin Koval, who talks …

[ad_1] It’s appropriate for brands to make social statements, but it should be done very carefully. A brand can’t just hop onto a social issue; it must be very purposeful and sincere because, truthfully, it might work or it might fail. Pepsi’s most recent move failed. The backlash to Pepsi’s …

[ad_1] There is a lot of hype surrounding chatbots, and they are quickly becoming a standard part of any digital marketing strategy. Chatbots bots are very versatile services, and when setup correctly, can help customers answer questions and fulfill an array of tasks. Chatbots may sound like an intimidating obstacle, …