Advertising

[ad_1] Marketing a startup is tough. You have a limited budget, and you don’t benefit from brand recognition. Even users who have heard of you may not know what you do, but they know your established competitors and people tend to favor the familiar. Nevertheless, countless startups break through crowded markets. …

[ad_1] As a small business, you don’t need to spend loads of money on advertising. There are plenty of free or low-cost tools that you can use to effectively market your company. Related: 3 Deadly Sins of Facebook Advertising One of the biggest opportunities is through social media, specifically Facebook. Ninety-five percent …

[ad_1] Few people are willing to drop thousands of dollars on an electric blue designer handbag. But what if we told you that you could purchase similar bag for only 99 cents? Related: Wendy’s Brings the Sass in 2017 Recently, French fashion house Balenciaga unveiled a new, fancy blue handbag with a …

[ad_1] If you want to stay ahead of your competitors, you must constantly search for innovations to grow your business even more. It’s always a good thing to start testing ideas. There’s just one problem: Many of these new technologies will flop, costing you time and money.  When something works, though, you’ll …

[ad_1] There’s a reason the word “homepage” begins with “home.” For digital enterprises, a homepage should bring to customers’ minds many of the feelings that an actual home does: comfort, relaxation, a sense of warmth and security. Home is a place where you don’t have to think too much — you simply …

[ad_1] Social media ads are the norm for entrepreneurs both as consumers and business owners, so it’s a safe guess that most entrepreneurs realize the power and reach of Facebook’s targeting capabilities.   Maybe you’ve tried Facebook advertising but it wasn’t as effective as you hoped, or maybe you’re a believer who …

[ad_1] More and more, we hear about companies focusing on the well-being of their employees by offering more liberal policies and benefits packages, especially when it comes to big brands such as Apple, Google and Amazon. Related: 18 Companies With Radically Awesome Parental Leave Policies However, Amazon in Germany is taking a different …

[ad_1] Having a unique company voice has become more important in recent years. Companies big and small struggle to find the right tone of voice to use on social media, in content marketing campaigns, in advertisements, when being interviewed by the press, and even in personal interactions. Anything that negatively …

[ad_1] You can diss the guy all you like, but Kanye West is arguably a terrific marketer. It seems like a week doesn’t go by without the rapper getting involved in some debate or dispute. And even if media outlets classify these events as a mere thirst for publicity, there’s something …

[ad_1] A big recent change to Google AdWords will dramatically change the way you optimize your campaigns. Specifically, the change is impacting view-through conversions (VTC). This may seem like an overly technical thing that most Google advertisers may have never even heard of, but it is actually something useful for campaigns …